Responsibilities

• Leading and executing HCP NPP initiatives.
• Develops and leads key elements of the Non-Personal Promotion (NPP) brand strategy for the metastatic triple-negative breast cancer (mTNBC) and HR+/HER2-
• Drives execution of core HCP tactics through the management and partnership with external agencies, internal cross-functional partners, and field sales. Regularly measures the success of initiatives
• Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy
• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg approval
• Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning
• Provides tactical and strategic input on key launch planning workstreams such as NPP segmentation and NBA (Next Best Action) orchestration
• Ensures that all marketing activities are in compliance with regulatory and legal requirements
• Manages the NPP marketing budget and project timelines

Requirements

• Bachelor's Degree and Twelve Years' Experience
• OR Masters' Degree and Ten Years' Experience
• OR PhD and Eight Years’ Experience
• Preferred Qualifications
• A bachelor’s degree in marketing or related fields is required.
• An MBA degree or equivalent is preferred.
• An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.
• A minimum of 3 years in product marketing or advertising focused on consumers or patients preferred
• 10+ years of experience
• Prior People Management Experience Strongly Preferred.

Preferred

• Direct-to-Patient Marketing Experience
• Track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking is expected.
• e-Marketing Experience
• Ability to translate brand objectives into e-tactical plan.
• In-depth understanding of digital media.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.