Director, HCP Marketing (US, Rare Disease) at Alfasigma | Minnesota, USA | $225K/yr – $275K/yr

Director, HCP Marketing (US, Rare Disease)

Minnesota, USA (Hybrid)

$225K/yr – $275K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Job Summary

Own the HCP marketing and promotion plan for a high visibility launch, balancing brand, congress activation, and compliant field programs across peer-to-peer and medical education channels.

HCP marketing and launch ownership: define strategy, milestones, KPIs, and a cross-functional plan for LYNAVOY.
Congress & thought leader engagement: manage national and regional congress strategy, speaker programs, and on-site activation.
Compliance-led execution: ensure all activities meet regulatory standards and align with market access, sales enablement, and analytics inputs.

Job Description

HCP Marketing Strategy & Launch Execution - Work with HCP marketing lead to define LYNAVOY brand strategy and launch milestones, in particular for peer-to-peer and medical education activities
HCP Marketing Strategy & Launch Execution - Co-create future LYNAVOY Annual Brand Plan with the other Marketing functions, including accountability for strategic direction, tactical planning, and budget management
HCP Marketing Strategy & Launch Execution - Translate market research, field intelligence, and customer insights into actionable HCP promotional strategies
HCP Marketing Strategy & Launch Execution - Define KPIs to track success of owned marketing activities
HCP Promotion & Field Enablement - Lead development of peer-to-peer promotional materials, including promotional medical education events such as speaker training, congress symposia, product theatre
HCP Promotion & Field Enablement - Partner closely with Sales leadership and Sales Training to ensure effective rollout and execution of speaker bureau-related promotional initiatives
HCP Promotion & Field Enablement - Drive clear, compliant and timely field communications to ensure successful implementation of field-based programs
Congress, Education & Thought Leader Engagement - Lead national and regional congress strategy and execution, including messaging, materials, and on-site activation
Congress, Education & Thought Leader Engagement - Develop and execute a comprehensive HCP education strategy, including peer-to-peer programs and promotional medical education
Congress, Education & Thought Leader Engagement - Build and manage speaker programs, including faculty identification, training, content development, and performance monitoring
Congress, Education & Thought Leader Engagement - Develop structured engagement plans with national and regional thought leaders aligned to launch priorities
Cross Functional & Compliance Leadership - Act as a key connector across other Marketing Functions, Medical Affairs, Sales, Market Access, and Analytics, for owned activities
Cross Functional & Compliance Leadership - Ensure all owned promotional activities meet regulatory, legal, and compliance requirements and reflect the highest ethical standards
Cross Functional & Compliance Leadership - Own LMR process for owned activities
Cross Functional & Compliance Leadership - Support market research initiatives and provide commercial input into evidence generation and lifecycle planning

Bachelor’s degree required
8–10+ years of pharmaceutical or biotech HCP marketing or related commercial experience
Demonstrated US product launch experience; pre-approval and launch planning experience strongly preferred
Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
Proven ability to lead cross functionally in a fast-paced, launch-focused environment
Demonstrated ability to influence, build alignment, and lead without direct authority
Strong strategic thinking combined with hands on execution capability
Strong verbal, written, and executive level communication skills
Ability to manage multiple priorities in a dynamic, high visibility launch environment
Unwavering commitment to integrity, compliance, and patient-focused decision making
Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
Ability to have fun and thrive in a growing, diverse, and inclusive work environment

MBA or advanced degree preferred
Experience in liver, metabolic, or related chronic disease areas preferred
Learning agility and ‘scalability’ to take on increasing responsibility as Alfasigma grows
Strong verbal, written, and executive level communication skills (could be considered nice-to-have depending on emphasis)
Ability to influence, build alignment, and lead without direct authority (soft leadership attribute)

401(k) plan with company match
Rewards and recognition program
Health care benefits (medical, prescription drugs, dental, and vision insurance)
Short and long-term disability coverage provided
Plan coverage for domestic partners
Paid parental leave benefits and adoption assistance
Tuition reimbursement assistance
A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
Numerous well-being and work/life programs

Alfasigma

Alfasigma is a global pharmaceutical company founded over 75 years ago in Italy, where it is headquartered (in Bologna and Milan). The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. It has offices in many countries, including Italy, the US, Spain, Germany, Mexico, and China; production sites in Italy (Pomezia, RM; Alanno, PE; Sermoneta, LT; Trezzano Rosa, MI), Spain (Tortosa, Baix Ebre), and the United States (Shreveport, Louisiana); and R&D labs in Italy (Pomezia and Bergamo).Alfasigma employs approximately 4,000 people dedicated to research, development, production, and distribution of medicinal products, contributing to its mission to provide better health and a better quality of life for patients, caregivers, and healthcare providers. It focuses on three main therapeutic areas: Gastroenterology, Vascular, and Rheumatology. Its portfolio spans from primary care to specialty care, rare disease medications, and consumer health products, including medical foods and nutraceuticals.Read here our social media netiquette: https://it.alfasigma.com/informative-privacy/netiquettesocialnetwork/

Founded in 2015

Bologna, Emilia-Romagna, ITA

2.6K employees (278 in marketing)

www.alfasigma.com