EXPERIENCED HEALTH & WELLNESS MARKETING EXPERT
hello naturals
USA (Remote)
In-houseContractSenior level
1 day ago
Director, HCP Marketing (US, Rare Disease)
Minnesota, USA (Hybrid)
$225K/yr – $275K/yrDirector/Executive8+ years expFull time
Posted 3 months ago
Job Summary
Own the HCP marketing and promotion plan for a high visibility launch, balancing brand, congress activation, and compliant field programs across peer-to-peer and medical education channels.
- HCP marketing and launch ownership: define strategy, milestones, KPIs, and a cross-functional plan for LYNAVOY.
- Congress & thought leader engagement: manage national and regional congress strategy, speaker programs, and on-site activation.
- Compliance-led execution: ensure all activities meet regulatory standards and align with market access, sales enablement, and analytics inputs.
Job Description
- HCP Marketing Strategy & Launch Execution - Work with HCP marketing lead to define LYNAVOY brand strategy and launch milestones, in particular for peer-to-peer and medical education activities
- HCP Marketing Strategy & Launch Execution - Co-create future LYNAVOY Annual Brand Plan with the other Marketing functions, including accountability for strategic direction, tactical planning, and budget management
- HCP Marketing Strategy & Launch Execution - Translate market research, field intelligence, and customer insights into actionable HCP promotional strategies
- HCP Marketing Strategy & Launch Execution - Define KPIs to track success of owned marketing activities
- HCP Promotion & Field Enablement - Lead development of peer-to-peer promotional materials, including promotional medical education events such as speaker training, congress symposia, product theatre
- HCP Promotion & Field Enablement - Partner closely with Sales leadership and Sales Training to ensure effective rollout and execution of speaker bureau-related promotional initiatives
- HCP Promotion & Field Enablement - Drive clear, compliant and timely field communications to ensure successful implementation of field-based programs
- Congress, Education & Thought Leader Engagement - Lead national and regional congress strategy and execution, including messaging, materials, and on-site activation
- Congress, Education & Thought Leader Engagement - Develop and execute a comprehensive HCP education strategy, including peer-to-peer programs and promotional medical education
- Congress, Education & Thought Leader Engagement - Build and manage speaker programs, including faculty identification, training, content development, and performance monitoring
- Congress, Education & Thought Leader Engagement - Develop structured engagement plans with national and regional thought leaders aligned to launch priorities
- Cross Functional & Compliance Leadership - Act as a key connector across other Marketing Functions, Medical Affairs, Sales, Market Access, and Analytics, for owned activities
- Cross Functional & Compliance Leadership - Ensure all owned promotional activities meet regulatory, legal, and compliance requirements and reflect the highest ethical standards
- Cross Functional & Compliance Leadership - Own LMR process for owned activities
- Cross Functional & Compliance Leadership - Support market research initiatives and provide commercial input into evidence generation and lifecycle planning
- Bachelor’s degree required
- 8–10+ years of pharmaceutical or biotech HCP marketing or related commercial experience
- Demonstrated US product launch experience; pre-approval and launch planning experience strongly preferred
- Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
- Proven ability to lead cross functionally in a fast-paced, launch-focused environment
- Demonstrated ability to influence, build alignment, and lead without direct authority
- Strong strategic thinking combined with hands on execution capability
- Strong verbal, written, and executive level communication skills
- Ability to manage multiple priorities in a dynamic, high visibility launch environment
- Unwavering commitment to integrity, compliance, and patient-focused decision making
- Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
- Ability to have fun and thrive in a growing, diverse, and inclusive work environment
- MBA or advanced degree preferred
- Experience in liver, metabolic, or related chronic disease areas preferred
- Learning agility and ‘scalability’ to take on increasing responsibility as Alfasigma grows
- Strong verbal, written, and executive level communication skills (could be considered nice-to-have depending on emphasis)
- Ability to influence, build alignment, and lead without direct authority (soft leadership attribute)
- 401(k) plan with company match
- Rewards and recognition program
- Health care benefits (medical, prescription drugs, dental, and vision insurance)
- Short and long-term disability coverage provided
- Plan coverage for domestic partners
- Paid parental leave benefits and adoption assistance
- Tuition reimbursement assistance
- A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
- Numerous well-being and work/life programs
Alfasigma
Alfasigma is a global pharmaceutical company founded over 75 years ago in Italy, where it is headquartered (in Bologna and Milan). The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. It has offices in many countries, including Italy, the US, Spain, Germany, Mexico, and China; production sites in Italy (Pomezia, RM; Alanno, PE; Sermoneta, LT; Trezzano Rosa, MI), Spain (Tortosa, Baix Ebre), and the United States (Shreveport, Louisiana); and R&D labs in Italy (Pomezia and Bergamo).Alfasigma employs approximately 4,000 people dedicated to research, development, production, and distribution of medicinal products, contributing to its mission to provide better health and a better quality of life for patients, caregivers, and healthcare providers. It focuses on three main therapeutic areas: Gastroenterology, Vascular, and Rheumatology. Its portfolio spans from primary care to specialty care, rare disease medications, and consumer health products, including medical foods and nutraceuticals.Read here our social media netiquette: https://it.alfasigma.com/informative-privacy/netiquettesocialnetwork/
Salaries
Posted range
$225K/yr – $275K/yr
Taken straight from the job posting.
Links
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