Responsibilities

• Lead RP1 HCP marketing, working with a cross functional launch team to develop and execute the marketing strategies for the initial launch of RP1 in PD-1 failed melanoma.
• Identifies and seeks input from internal and external experts (KOLs, Patients, Caregivers, & Advocacy groups) to ensure our tactical plans achieve the highest ROI as possible and that we adapt our tactics based on their success and the needs of the customer.
• Manages commercial advisory board meetings to ensure insights are gathered to inform success of launch and adapt as necessary in the post approval setting.
• Develop actionable launch initiatives along with KPIs to measure their performance.
• Collaborates and plays a leading role in the annual strategic brand plan and tactical plan.
• Establish effective partnerships cross functionally including insights & analytics, medical affairs, R&D, market access, regulatory, operations, and others to ensure success of the launch.
• Lead contact for HCP AOR, campaign development, and personal and non-personal strategies.
• Manage agency relationships and budgets that effectively achieve desired goals that are balanced with the financial objectives of the broader commercial organization.
• Ensure compliance with corporate policies and procedures, as well as US healthcare laws and regulations.
• Perform other duties as assigned

Requirements

• Bachelor's Degree; MBA or advanced degree preferred. Equivalent life science career experience would be accepted.
• 10+ years' experience in marketing, sales, or other commercial roles in the life sciences industry, directly or as agency partner in strategic and operational role, preferably including 2-3+ years working in oncology solid tumors or other related specialty areas.
• Launch experience in oncology or specialty care products is required and skin cancer experience a plus.
• Strong written and verbal communication skills, strong presentation skills appropriate to senior stakeholders.
• Ability to lead, collaborate and influence cross-functional teams within an organization.
• Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking.
• Possesses a good blend of strategic and operational experience with the ability to see the big picture and strong attention to detail.
• Ability to conduct business travel outside Massachusetts approximately 10-25% of time

Benefits

• medical, dental, and vision insurance
• 401k match
• flexible time off
• a number of paid holidays including year-end shutdown