Responsibilities

• Leads the development and execution of the brand strategy for pritelivir, with a strong focus on launch readiness and early adoption.
• Drives cross-functional launch planning to ensure alignment on timelines, milestones, and commercial readiness.
• Identifies and prioritizes key market opportunities, barriers, and customer segments to inform launch strategy.
• Supports disease state education and market shaping efforts to build awareness and understanding of unmet need.
• Continuously evaluates market dynamics, competitive activity, and customer insights to refine launch strategy and positioning.
• Leads the design and execution of marketing programs and promotional initiatives to support pre-launch and launch objectives.
• Oversees development of core brand messaging and promotional assets to ensure clarity, consistency, and relevance for target audiences.
• Ensures alignment between brand strategy and tactical execution across all channels, including personal and non-personal promotion.
• Partners with cross-functional teams to ensure timely development and deployment of launch materials and resources.
• Partners closely with the field sales organization to support launch readiness, including training, messaging alignment, and resource deployment.
• Ensures field teams are equipped with effective tools and materials to communicate brand value and support customer engagement.
• Engages with Key Opinion Leaders and healthcare providers to gather insights, inform strategy, and build advocacy.
• Supports advisory boards, speaker programs, and congress activities to strengthen relationships and inform ongoing brand development.
• Collaborates with Sales, Medical Affairs, Market Access, Commercial Operations, Regulatory, and other internal partners to ensure coordinated launch execution.
• Aligns stakeholders around key launch priorities and ensures clear communication of brand strategy and plans.
• Serves as a central marketing lead for cross-functional launch planning and execution.
• Works closely with Director, HCP Marketing (Transplant) to contribute to the overall strategy and success for the portfolio.
• Uses market research, analytics, and customer insights to inform launch strategy and optimize marketing programs.
• Defines and tracks key performance indicators to assess launch performance and early adoption.
• Applies data-driven insights to refine strategy, improve execution, and support ongoing brand growth.