Responsibilities

• Own HCP strategy and execution for DM1 from pre-launch through launch and beyond; develop and deliver annual HCP plan to drive growth, in alignment with brand strategy set by Brand Lead.
• Define HCP segmentation and map priority behaviors across stages of adoption; translate insights into sequenced engagement strategies that move HCPs forward, enabled by coordinated messaging and channel optimization.
• Translate clinical data/label into HCP message strategy and content priorities that support adoption and long-term utilization; provide input into evidence generation priorities to enable sustained differentiation and brand growth.
• Own the HCP omnichannel engagement strategy across personal and non-personal promotion, defining strategy and priorities, and partnering with omnichannel and analytics engagement teams to execute and optimize across disease-state and branded initiatives.
• Build closed-loop deployment models to continuously test and learn which messages and channels resonate, detect progression along the belief ladder, and refine journeys accordingly.
• Ensure HCP digital engagement generates actionable signals that drive next best actions across digital and field channels, in tight coordination with field teams.
• Serve as core member of the US Marketing Team, partnering closely with Medical & Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, and Compliance to ensure HCP strategy aligns to the scientific narrative, access realities and patient support model.
• Provide strategic input into competitive readiness and scenario planning (current and future competitors, data readouts, and pipeline considerations) to grow HCP performance over time.
• Lead peer-to-peer education strategy and execution, leveraging modern formats and channels to advance education.
• Support Regional Market Development Managers as primary field executors for peer-to-peer programming and KOL engagement (e.g., congresses, advisory boards, speaker programs), ensuring strategic alignment, compliant materials and training, and consistent capture of field insights to inform ongoing optimization.

Requirements

• Bachelor’s degree required; advanced degree such as MBA or MPH preferred
• 10+ years of experience in the pharmaceutical or biotechnology marketing, with 5+ years of experience in US HCP Marketing.
• Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
• Experience in neurology, neuromuscular, rare disease, or accelerated approval strongly preferred.
• Proven ability to translate complex science into compelling, compliant HCP messaging.
• Strong strategic mindset with hands-on execution capability.
• Experience working in cross-functional teams in a fast-paced environment.
• Excellence in communication, influence, and stakeholder management skills.
• Willingness to travel as needed (anticipated up to 30%)

Preferred

• MBA or MPH preferred
• Curious, early adopter of emerging technologies; comfortable piloting AI-enabled solutions to improve marketing effectiveness and efficiency.
• Entrepreneurial mindset with comfort building capabilities in a first-launch environment.