Responsibilities

• Lead execution of HCP marketing tactics aligned with brand objectives, growth priorities, and customer needs.
• Develop HCP segmentation, targeting, positioning, and promotional strategies to maximize customer engagement and business impact.
• Lead development and pull through of HCP messaging, promotional campaigns, field-facing materials, customer engagement tools, and sales force resources.
• Partner closely with Sales Leadership to ensure effective execution of brand strategy and alignment between marketing initiatives and field activities.
• Gather and synthesize customer insights, market research, competitive intelligence, field feedback, and performance data to refine strategy and optimize execution.
• Identify opportunities to improve customer engagement and address barriers throughout the treatment journey.
• Lead agency partners supporting HCP marketing strategy, creative development, campaign execution, and promotional initiatives and manage AOR budget for HCP.
• Support annual brand planning, business reviews, and POA meetings.
• Translate LYNAVOY brand strategy into integrated HCP tactical plans that drive awareness, consideration, and treatment adoption.
• Lead customer engagement and omnichannel planning to support HCP marketing objectives and brand growth.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
• 6+ years of progressively responsible experience in pharmaceutical HCP marketing, brand marketing, or commercial marketing roles.
• Demonstrated success developing and executing HCP marketing strategies and promotional initiatives that drive business results.
• Experience leading brand strategy execution, customer engagement initiatives, and promotional campaigns.
• Strong experience partnering with field sales organizations to translate strategic priorities into effective field execution.
• Demonstrated understanding of omnichannel strategy, customer journey planning, CRM, digital marketing, customer engagement, and promotional analytics.
• Experience with customer segmentation, targeting, positioning, message development, and tactical planning.
• Proven ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience managing agency partners and external vendors.

Preferred

• Rare disease, specialty pharmaceutical, hepatology, gastroenterology, or launch experience preferred.
• Experience with Veeva CRM, omnichannel engagement platforms, marketing automation tools, and customer engagement analytics preferred.

Benefits

• 401(k) plan with company match
• Rewards and recognition programs
• Medical, dental, and vision insurance
• Prescription drug coverage
• Short- and long-term disability benefits
• Coverage for domestic partners
• Paid parental leave and adoption assistance
• Tuition reimbursement
• Generous Paid Time Off program, including vacation, personal, volunteer, and company holidays
• Well-being and work/life support programs