Director, GTM Strategy - Entertainment Production Imaging & Scanning Technology

Los Angeles, CA (On-site)

$200K/yr – $300K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own GTM and cross‑functional alignment for a media/entertainment hardware business, shape ICPs and vertical focus, and drive an integrated annual plan tied to channel, pricing, and product decisions.

  • Lead GTM design and execution across Product, Marketing, and Sales to hit growth targets.
  • Align cross‑functional teams around high‑value growth vectors like market penetration and product mix optimization.
  • Define ICP and priority verticals to target resources and messaging.

Job Description

Own GTM and cross‑functional alignment for a media/entertainment hardware business, shape ICPs and vertical focus, and drive an integrated annual plan tied to channel, pricing, and product decisions.

  • Lead GTM design and execution across products, marketing, and sales to hit growth targets.
  • Align cross‑functional teams around high‑value growth vectors like market penetration and product mix optimization.
  • Define ICP and priority verticals to direct go‑to-market focus and resource allocation.
Leica Geosystems logo

Leica Geosystems

3.8 Glassdoor

Revolutionising the world of measurement and survey for 200 years, Leica Geosystems, part of Hexagon, creates complete solutions for professionals across the planet. Known for premium products and innovative solution development, professionals in a diverse mix of industries, such as aerospace and defence, safety and security, construction, and manufacturing, trust Leica Geosystems for all their geospatial needs. With precise and accurate instruments, sophisticated software, and trusted services, Leica Geosystems delivers value every day to those shaping the future of our world.

Founded in 1987
Balgach, St Gallen, CHE
2.9K employees (66 in marketing)
69% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
434.7K
Monthly Google Ads Budget
$27.3K
Traffic Source Mix
Search
58.5%
Direct
33.5%
Referral
5.6%
Social
1%
Paid
1.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
66 (2% of company)

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