Responsibilities

• Plan and execute the REEKON marketing strategy based on company level direction and best practices
• Plan, execute, and manage PPC ad campaigns and experiments across Meta, Google Ads, Amazon and more while maintaining budgets and ROAS
• Refine nurturing flows across email and web to capture email interest and convert to customers through sales channels
• Set up tracking information for links for attribution across various platforms and effective reporting in analytics platforms
• Research and refine REEKON Tools SEO presence across the internet and optimize copy across website and other REEKON platforms while discover optimization opportunities
• Stay up to date on industry trends, marketing best practices, and provide recommendations for new initiatives to undertake as a company
• Work with our graphic, web, and content team to craft emails, landing pages, ads, and more
• Develop marketing emails and automation works for emails based on customer behaviors and actions
• Compile and maintain regular marketing analytics report, interpret data, and focused on presenting data and recommendations
• Analyze and compile data into dashboards and slides to track initiatives and make data driven decisions