Responsibilities

• Growth Strategy & Execution: Set OurFamilyWizard's conversion and monetization priorities and drive execution across direct-to-consumer, professionally referred, and court-directed journeys—recognizing that each audience enters with different intent and needs.
• Growth Operating System: Establish shared metrics, a high-velocity experiment portfolio, and a regular growth review that helps teams learn quickly, make tradeoffs, and act on results.
• Product & Marketing Alignment: Connect acquisition strategy and CAC with activation, conversion, engagement, and retention so OurFamilyWizard invests in customers it can serve well over time.
• Pricing & Monetization: Lead pricing, packaging, and new-product monetization across app stores and web. Evaluate tier value, upgrade paths, and price changes using customer insight, unit economics, and OurFamilyWizard’s responsibility to families.
• Professional Referral Growth: Deepen engagement and referrals across attorneys, mediators, therapists, custody evaluators, and courts. Improve the path from recommendation or mandate to sustained customer value, and partner on pro product strategy to advise on price/value and monetization of new products.
• Scalable Growth Foundations: Partner with Data, AI, Marketing, and Engineering to strengthen experimentation, instrumentation, segmentation, and lifecycle capabilities. Build a repeatable approach to international expansion and an agile conversion funnel tech stack—with foundations designed to scale across brands.

Requirements

• 7–10+ years building and leading consumer growth or monetization strategies with accountability for measurable outcomes across the full funnel.
• Hands-on ownership of subscription pricing or packaging—including a price change, repackaging, or new-product monetization decision—and clear lessons from what didn't go as planned.
• Strong business judgment with fluency in CAC, LTV, retention, payback, ARPU, and cohort performance; excellent data fluency and statistical analysis.
• Excellent communication and influence skills that help you drive various perspectives and opinions towards a concrete and visionary strategy while keeping teams aligned around you to maximize impact and outcomes.
• Hands-on PM experience and the ability to collaborate effectively with engineering from managers to ICs; technical fluency that enables seamless engineering partnership.
• Fluency in App Store, Google Play, and web subscription mechanics.
• Understanding of the current limits and near-term potential of AI optimization and personalization.

Preferred

• Experience with B2B2C growth, professional referral networks, international expansion, or high-trust products is a strong plus.

Benefits

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
• 401k: Up to a 4% match with immediate vesting
• Paid leave for all new parents
• Learning & Development stipend for employees
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
• Personal Time Off: 15 days for 0–1 years of employment + 20 days for 1–3 years of employment
• Supportive and flexible working environment – work from anywhere!