Responsibilities

• Own Growth Strategy & Experimentation Develop and lead Yumwoof's paid acquisition across paid media, landing pages, funnels, offer testing, bundles, merchandising, and customer journeys. You'll own the growth roadmap and be accountable for CAC, MER, scaling Meta Ads and paid media spend, conversion rate, and revenue growth outcomes.
• Oversee Paid Acquisition & Agencies Manage paid acquisition agencies and ensure campaigns, creative testing, and media buying strategies are continuously improving and aligned with business goals. Challenge agencies to deliver stronger performance, faster testing velocity, and real accountability.
• Drive Creative Strategy. Partner with internal creative and content teams to develop high-performing ad concepts, develop new creative angles, identify what's resonating, and push toward stronger creative output.
• Ideate & Drive Growth Experiments Continuously generate new ideas and hypotheses to improve growth performance — including landing page concepts, messaging angles, hooks, offer structures, bundles, funnel improvements, conversion flow changes, and merchandising strategies.
• Landing Pages & Funnel Architecture Work closely with design and development teams to improve PDPs, landing pages, checkout flows, subscription flows, upsells, and overall conversion experience.
• Analyze Data & Identify Opportunities Deeply analyze customer behavior, creative performance, conversion rates across an end-to-end funnel, CAC, MER, LTV, retention, and attribution to uncover opportunities, unblock bottlenecks, and lead growth strategy.

Requirements

• 8+ years of experience in growth marketing, performance marketing, DTC e-commerce growth roles
• Deep understanding of Meta and modern DTC acquisition strategy
• Strong experience with landing pages, funnels, CRO, and experimentation
• Highly analytical and data-driven — you turn data into hypotheses, not just reports
• Experience managing agencies and cross-functional growth initiatives
• Strong understanding of CAC, LTV, MER, attribution, and funnel metrics
• Comfortable operating in a fast-moving, high-growth environment with ambiguity
• Experience in subscription, wellness, pet, food, or premium consumer brands is a plus