Director of Growth Marketing

Wilmington, DE (On-site)

$134K/yr – $220K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own enterprise growth by turning LINE priorities into measurable growth plans, while shaping the GTM and leading a cross-functional marketing engine that ties to pipeline and market share.

  • Growth Strategy: Own the enterprise growth agenda and translate priorities into clear, outcome-focused plans with targets.
  • Growth Organization: Build and lead a high-performing marketing leadership team across lines of business.
  • Go-To-Market Direction: Define targeting and channel mix and drive disciplined execution for conversion and sustained growth.

Job Description

  • Lead Enterprise Growth Strategy & Outcomes: Own marketing’s contribution to Client growth, pipeline, and market share across all Lines of Business; Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets; Serve as a senior partner to growth and competitive positioning.
  • Build and Lead the Growth Organization: Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing; Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine; Establish clear ownership and accountability across the team.
  • Set Direction for Go to Market Execution: Define go to market strategy, including targeting and channel mix; Ensure teams execute against aligned plans that drive conversion, adoption, and sustained growth; Monitor performance and intervene as needed to maintain speed, quality, and focus.
  • Partner with Data & Analytics to Drive Performance: Partner with Analytics to define performance targets and ensure teams are operating against them; Guide the use of data, modeling, and insights to inform decisions and optimize performance; Ensure reporting is consistent, credible, and clearly tied to business outcomes.
  • Partner Across the Marketing Operating Model: Work with Marketing Operations to align intake, prioritization, capacity, and sequencing and introduce innovation; Collaborate with Brand Strategy & Creative Services to ensure growth activity aligns with brand standards.
  • Partner with Corporate Communications (Internal & External): Align with Corporate Communications on internal messaging, leadership communications, and rollout of key initiatives; Coordinate on external communications and reputational considerations to ensure growth activity supports the enterprise narrative.
  • Drive Focus and Decision Discipline: Set clear priorities and ensure resources are aligned to the highest-value opportunities; Hold marketing leaders accountable for disciplined execution and delivery.
  • Lead and Develop High-Performing Teams: Lead, coach, and develop a team of marketing leaders; Set clear performance expectations aligned to growth outcomes; Build a strong leadership bench to support long-term scalability.
WSFS Bank logo

WSFS Bank

WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and wealth management franchise in the Greater Philadelphia and Delaware region. As of March 31, 2025, WSFS Financial Corporation had $20.5 billion in assets on its balance sheet and $89.6 billion in assets under management and administration. WSFS operates from 115 offices, 88 of which are banking offices, located in Pennsylvania (58), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Trust Advisors, LLC, Bryn Mawr Trust®, The Bryn Mawr Trust Company of Delaware, Cash Connect®, NewLane Finance®, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage®, and WSFS Wealth® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name.

Wilmington, Delaware, USA
2K employees (40 in marketing)