Responsibilities

• Define and lead the growth strategy in partnership with the Sr. Director, Brand & Growth Marketing across Pit Boss, Char-Broil, and Oklahoma Joe’s
• Establish priorities across media, DTC, and CRM to drive acquisition, conversion, and retention
• Align growth strategy with brand, product, and commercial objectives
• Provide data-driven recommendations on investment decisions, growth opportunities, and performance tradeoffs
• Own all paid media strategy, budget allocation, and execution across brand awareness, performance marketing, and retail media
• Lead retail media strategy across key partners, in close coordination with Trade Marketing and Sales
• Manage media agency, setting direction, holding teams accountable, and ensuring high-quality execution and performance
• Ensure all media plans and investment are aligned with brand strategy, product launches, retail calendars, and commercial priorities in partnership with Brand team
• Drive continuous optimization to improve efficiency, incrementality, and overall business impact
• Own DTC business performance across brands, including P&L accountability

Requirements

• 10+ years of experience in growth marketing, performance marketing, or related roles with ownership across multiple channels
• Proven leadership experience managing cross-functional teams and agency partners
• Deep expertise in paid media across brand awareness, performance marketing, and retail media
• Experience owning or directly influencing DTC business performance, including site experience, merchandising, or conversion optimization
• Experience leading CRM and lifecycle marketing, including email, SMS, or customer engagement programs
• Strong analytical and measurement background, including ROI, attribution, and incrementality
• Ability to translate data into clear, executive-level insights and recommendations
• Experience working in a multi-brand, retail-centric environment
• Experience working with retail media networks (e.g., Amazon Ads, Walmart Connect, Lowe’s Media Network, The Home Depot)
• Experience working with first-party data, marketing automation platforms, or digital customer experience tools

Preferred

• Background in consumer goods, durables, home improvement, or adjacent categories is a plus