Job Summary

This role is responsible for leading all paid media and revenue-driving marketing initiatives across the portfolio, including brand awareness media, retail media, performance marketing, DTC growth, digital shelf and product content management, CRM and lifecycle marketing, and marketing analytics. This role integrates brand strategy, media & growth marketing, analytics, and go-to-market execution into a unified, performance-driven engine.

This leader will own brand positioning, portfolio strategy, and messaging architecture while also driving paid media, retail media, and performance marketing effectiveness to deliver measurable business impact. Operating at the intersection of strategy, data, and execution, this role partners closely with Creative, Trade Marketing, Sales, Insights, and eCommerce to align brand storytelling with growth outcomes.

Duties and Responsibilities

Brand Strategy & Leadership

• Define and lead brand positioning, value propositions, and messaging frameworks
• Own long-term brand strategy, equity development, and portfolio performance
• Lead annual planning and ensure alignment to business and growth objectives

Growth & Performance Marketing

• Own paid media strategy and execution (search, social, programmatic, retail media)
• Drive performance optimization (ROAS, CPA, incremental revenue)
• Lead retail media strategy across key partners (Amazon, Walmart, Lowe’s, Home Depot)

Elevate Digital Shelf and Product Content

• Strengthening the online shopper journey and improving conversion across DTC and retail
• Optimize the end-to-end shopper journey across DTC and retail channels—from awareness through conversion
• Lead integration with retail partners by aligning digital content, media activation, and promotional strategies

Analytics, Measurement & Insights

• Establish a unified measurement framework and single source of truth for performance
• Lead test-and-learn agenda across media, creative, and audience strategies
• Translate insights into actionable recommendations for executive stakeholders

Go-to-Market & Cross-Functional Integration

• Align brand, media, creative, and trade strategies into cohesive activation plans
• Partner with Sales, Trade Marketing, and eCommerce to drive retail execution
• Leverage consumer and shopper insights to inform strategy and innovation

Team & Capability Building

• Build and lead high-performing teams across brand management, media, and analytics
• Establish scalable processes, governance, and operating models
• Manage agency and platform partnerships to ensure best-in-class execution
• Other duties assigned

Qualification Requirements

Minimum Experience: 10–15+ years of experience across brand management, media, or growth marketing leadership

Knowledge, Skills and Abilities

• Proven experience leading in a multi-brand, retail-centric environment
• Deep expertise in brand strategy, performance marketing, and analytics/measurement
• Strong leadership experience managing cross-functional teams and external partners
• Advanced ability to translate data into strategic, executive-level decisions

Preferred:

• Experience in consumer goods, durables, or home improvement categories
• Expertise with retail media networks and DTC/CRM ecosystems
• Experience building or scaling Centers of Excellence (COE) or shared service models

Physical Requirements

• Ability to work in a constant state of alertness
• Ability to maintain regular and predictable attendance