Director, Growth Marketing at Voya Financial | Boston, MA | $160K/yr – $200K/yr

Director, Growth Marketing

Boston, MA (Hybrid)

$160K/yr – $200K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own and scale an always‑on growth marketing engine with ABM, CRM‑driven personalization, and data‑driven attribution to drive pipeline and revenue.

Growth Marketing: establish standards, playbooks, and execution models for digital and direct‑response programs
ABM & CRM: operationalize targeted accounts and personalized journeys across channels
Measurement: connect campaigns to engagement, conversions, and business outcomes with clear attribution

Job Description

Responsibilities

Establish and lead Growth Marketing that defines standards, best practices, and execution models for digital and direct‑response marketing
Drive organizational change from episodic, launch‑based marketing to always‑on, performance‑driven campaign execution
Design and optimize end‑to‑end digital customer journeys across acquisition, engagement, conversion, and retention
Apply best‑in‑class digital marketing practices including personalization, behavioral targeting, A/B testing, and test‑and‑learn methodologies to improve conversion efficiency
Own campaign‑driven website performance, including discoverability, engagement, and conversion optimization
Partner with IT, Strategy, and Creative Sevices teams to align UX, content, SEO, and personalization with campaign and growth objectives
Develop, operationalize, and scale account‑based marketing (ABM) programs targeting priority segments and high‑value accounts
Partner closely with Sales and Distribution to deliver targeted, personalized digital experiences that drive higher conversion and pipeline contribution
Leverage CRM and customer data to enable targeted, personalized, and timely marketing execution across channels
Establish and maintain clear, credible marketing attribution that connects campaign activity to engagement, conversion, pipeline, and business outcomes

Requirements

8–10+ years of experience leading digital, direct‑response, or performance‑focused marketing programs
Demonstrated experience operating Growth Marketing, Digital Marketing, ABM initiatives, or always‑on marketing models
Strong expertise in digital marketing tools, CRM‑based marketing, marketing attribution, and performance measurement
Excellent hands‑on digital marketing experience across web, email, paid media, and personalization
5+ years of people leadership experience with a demonstrated ability to develop and motivate teams
Strong project management skills with the ability to manage multiple priorities in a dynamic environment
Exceptional communication skills with the ability to translate performance data into clear business insights
High degree of initiative, accountability, and attention to detail
Bachelor’s degree required; MBA preferred

Nice_to_have

Background in e-commerce a plus
MBA preferred

Benefits

Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions (up to 6%)
Voya Retirement Plan – employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year

Voya Financial

Voya Financial, Inc. (NYSE: VOYA) is a leading retirement, employee benefits and investment management company. Voya’s services and solutions help clear the path to financial confidence and a more fulfilling life for approximately 15.7 million individual, workplace and institutional clients. Certified as a “Great Place to Work” by the Great Place to Work® Institute, Voya fosters a culture that values customer centricity, integrity, accountability, agility and inclusivity. Together with customers and partners, Voya employees fight for everyone's opportunity for a better financial future. For more information visit voya.com and follow Voya Financial on LinkedIn, Facebook and Instagram.

Founded in 2014

New York, New York, USA

9K employees (154 in marketing)

www.Voya.com