Responsibilities

• Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America
• Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals
• Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts
• Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel
• Serve as a senior partner to the North America sales organization - driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage
• Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes
• Champion a rigorous test-and-learn culture - leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness
• Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision
• Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level

Requirements

• 8-12+ years of demand generation or growth marketing experience, ideally within a fast-paced B2B SaaS or enterprise software company
• 5+ years of people management experience, with a demonstrated track record of building, developing, and retaining high-performing marketing teams
• Hands-on experience with leading marketing automation platforms (Marketo strongly preferred), Salesforce, Google Analytics, and paid media platforms; deep familiarity with ABM tools and methodologies required
• Consistent track record of meeting or exceeding pipeline and revenue targets in a high-growth, fast-moving environment
• Strong analytical acumen with the ability to synthesize complex campaign data into clear insights, strategic recommendations, and executive-ready reporting
• Proven experience partnering with SDR and sales leadership to design and enforce lead handoff processes, SLAs, and pipeline accountability frameworks
• Exceptional communicator - equally effective presenting to frontline team members and senior or executive leadership
• A systems thinker...