Responsibilities

• Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets.
• Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment.
• Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance.
• Lead A/B testing, attribution modeling, and performance analysis to continually improve results.
• Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines.
• Optimize the website and landing pages for SEO, SEM, and conversion rate improvements.
• Manage agency and vendor relationships to ensure alignment with business goals and ROI.
• Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability.
• Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget.
• Develop clear performance goals and ensure alignment across all internal and external marketing resources.

Requirements

• 7+ years of progressive experience in growth or performance marketing, ideally within healthcare, senior care, or insurance.
• Proven success driving measurable patient or consumer acquisition through digital channels.
• Deep understanding of paid media, CRM, marketing automation, and digital analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
• Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred.
• Strong analytical skills and comfort with data-driven decision-making.
• Excellent leadership, collaboration, and communication abilities.
• Mission-driven mindset and a passion for improving access to high-quality primary care.

Preferred

• Experience leading growth marketing in healthcare or senior care.
• Familiarity with CRM-driven marketing automation and digital analytics tools.

Benefits

• Competitive compensation, including equity and performance-based incentives
• Starting salary range of $145,000-$152,000
• Comprehensive benefits package (medical, dental, vision, 401k)
• Flexible hybrid work model, with preference for candidates who can work in-person 1-2 days a week in our Chicago, IL, or Ann Arbor, MI locations.
• Opportunity to make a real impact in transforming how healthcare is delivered to older adults