DIRECTOR GROWTH MARKETING - Ecommerce

Temporary Position

Z SUPPLY is an established Women’s lifestyle apparel brand leading the space for casual, comfortable style. Based in the heart of Orange County, California, we are passionate about staying true to our roots while delivering effortless, feel-good fashion.

JOB OVERVIEW

The Director of Growth Marketing, eCommerce is responsible for leading Z SUPPLY’s eCommerce growth strategy, driving performance across customer acquisition, retention, and lifetime value. The role oversees the scaling and optimization of performance marketing channels, implementation of experimentation frameworks, and analysis of customer behavior to identify growth opportunities.

This position manages cross-channel initiatives, including paid media, organic search, retention programs, and emerging growth channels, ensuring alignment with overall business objectives. The role also defines key performance metrics, implements measurement frameworks, and guides data-driven decision-making to maximize eCommerce revenue and profitability.

This is a temporary 6-month employment opportunity to assist with maternity leave coverage at a director level capacity managing and operating within our Ecommerce Growth Marketing team. 

Position Title:      Director Growth Marketing

Position Type:     Temporary Position 6 months / Full Time / Salary Exempt

Reporting To:       VP Ecommerce

Location:              Z SUPPLY Headquarters – Costa Mesa, California

Work Type           HYBRID = Partial In Office 1-2 Days / Partial Remote 3-4 days Not accepting applicants unable to work at Headquarters 

POSITION DUTIES / RESPONSIBILITIES

• Lead and mentor a best-in-class team of paid media marketers, fostering a culture of performance, collaboration, and accountability.
• Oversee and optimize a multi-million-dollar budget across Meta, Google, TikTok, Pinterest, Bing, CTV and emerging channels. 
• Own key growth KPIs including CAC, ROAS, LTV, traffic growth rate, new customer growth rates, and paid media efficiency. Core focus is to scale and optimize investment and acquire new customers while achieving efficiency goals. 
• Partner with the VP of Ecommerce on financial forecasting, budget planning, and performance projections.
• Supervise day-to-day project management for paid media initiatives, including Asana task management, milestone tracking, stakeholder communication, and quality control.
• Maintain active oversight within ad platforms and analytics tools to ensure performance strategies are informed by real-time data and platform-level insights.
• Conduct hands-on QA for paid media launches across Google, Meta, TikTok, and Pinterest to ensure accurate tracking, campaign setup, creative implementation, and budget alignment prior to launch.
• Lead ongoing paid media testing across channels to identify scalable growth levers. Oversee testing roadmaps, platform execution and translate learnings into actionable optimization plans that improve ROAS. 
• Lead incrementality testing on Measured and use attribution modeling (MMM) to evaluate media effectiveness and inform strategic investment decisions.
• Lead the paid media team in delivering quarterly business reviews and continuous paid media reporting, ensuring insights are accurate, actionable, and aligned with business objectives.
• Collaborate with the Director of Digital Marketing to shape and align acquisition and retention strategies across omnichannel marketing initiatives.
• Define and overseeSEO strategy, ensuring best practices and emerging AI technologies are leveraged to maximize organic performance. Partner with Site Merchandising Manager to ensure execution & maintenance.
• Guide the paid media team in producing deeper analytical insights that inform key business decisions across departments, including Creative, Merchandising & Design, and Buying & Planning
• Oversee and own the maintenance and accuracy of various paid media trackers, and content trackers. Proactively flag opportunities to optimize and streamline processes with cross-department workflows.
• Stay informed about the latest trends, technologies, and methodologies in the digital marketing world, and the fashion and apparel industry.
• Ad hoc projects and tasks as necessary, including (but not limited to) eCommerce data analytics projects.

SUPERVISORY RESPONSIBILITIES

• Directly supervises 3 employees within the Ecommerce department.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. 

QUALIFICATIONS / EXPERIENCE / SKILLS / COMPETENCIES

• 10+ years of experience leading, developing and supervising teams with a proven ability to collaborate across functions to deliver results 
• Demonstrated success in scaling paid media campaigns and achieving measurable ROI.
• Proficient in Microsoft Excel, Google Slides, Google Sheets
• Deep expertise in Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads
• Advanced understanding of media measurement methodologies, incrementality, and attribution models.
• Ability to synthesize large data sets to generate actionable insights.
• Familiarity with MMM, incrementality testing, and geoholdout testing methodologies.
• Excellent analytical and communication skills, with the ability to clearly articulate data-driven insights and strategies.
• Strong problem-solving abilities and self-motivation to work independently.
• High attention to detail, organization, and accuracy in all aspects of work                                                                                                                                                                                                                                                                                                                                    

PHYSICAL DEMANDS / WORK ENVIRONMENT 

This is a hybrid office-based role requiring frequent sitting, standing, and walking. The position requires continual use of computers and office equipment, finger and eyesight dexterity and occasional lifting of items over 10-25 pounds. Work is primarily conducted in an air-conditioned office environment or home office setting with occasional outside weather conditions.

Z SUPPLY PERKS

At Z SUPPLY, departments work cross-functionally enabling everyone to further their knowledge and expertise in an inclusive, supportive environment that is committed to healthy work/life balance, peer mentorship, and community outreach. In addition to a collaborative and supportive culture, here are a few additional perks that are enjoyed by the Z SUPPLY team:

• Teams work a partial hybrid / remote schedule / half-day Fridays year-round
• Generous clothing discount / Positive, collaborate company culture
• New chic and modern offices located near top restaurants and shopping.
• Comprehensive health benefit package that includes medical, dental, and vision. Team members enjoy zero premium cost for select medical plans. 401K with annual company match

POSITION SALARY RANGE

$140,000 - $160,000 Annually

As required by applicable Pay Transparency laws, Z SUPPLY provides a range of compensation for roles that may be hired in locations under these requirements. To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, internal parity and other relevant factors. Flexibility outside of the salary range listed may be considered based on additional skills or qualifications a candidate may possess that may justify additional compensation. Company paid health benefits, PTO, bonus and other various company perks are not included in the salary range listed above and are considered additional compensation.