Responsibilities

• Own and drive Syspro’s Americas growth marketing strategy, with relentless focus on new logo pipeline, competitive displacement, and expansion revenue. Set bold pipeline targets, define regional go-to-market priorities, and build an always-on prospecting engine, in tight partnership with SVP Sales (Americas). Think 12-to-18 months ahead. Build now for 2027.
• Build and run a high-velocity, high-creativity demand engine across North and Latin America. Deploy integrated campaigns, targeted ABM, digital and paid media, guerilla tactics, field events, and partner activations that generate measurable, high-quality pipeline. Personally show up at industry events, user groups, advisory boards, and customer forums where mid-market manufacturing and distribution buyers are making decisions. Source, secure and retain industry influencers who guide and act in Syspro’s interests in the market and internally, bringing thought leadership and presence.
• Operate as a true revenue partner to Americas Sales leadership. Align marketing investment directly to pipeline stages, deal velocity, and close rates. Be present in the sales process. Know the deals. Accelerate them.
• Lead competitive intelligence and market analysis for North and Latin America, with particular focus on displacement opportunities against Epicor, Acumatica, and other mid-market ERP players. Shape sharp, differentiated positioning that resonates with manufacturing and distribution buyers evaluating their next 10-year platform decision.
• Orchestrate and activate the Agentic AI SDR as a true autonomous team member, overseeing its deployment for personalized outreach, lead nurture, and pipeline progression at scale. Drive the integration of AI-powered marketing workflows across the full buyer journey, setting the standard for how Syspro operates as an AI-native marketing function.
• Activate channel and partner marketing across the Americas in collaboration with the Global Partner/Channel Marketing function, turning resellers, distributors, and technology partners into active pipeline contributors, not passive conduits.
• Manage the Americas marketing budget with commercial rigor, making fast, data-driven investment decisions that prioritize pipeline yield. Report pipeline contribution, campaign effectiveness, and growth KPIs to the CMO and senior leadership, including Board-level readiness.
• Expand Syspro’s TAM presence and brand voice in the Americas. Move Syspro from a known quantity among existing customers to a recognized, sought-after name among the mid-market manufacturing and distribution buyers who have never heard of us, and should have. Challenge category conventions. Create new conversations.
• Leverage global Marketing functions (Events, Webinars, Product Marketing, Comms, PR, Brand, Analyst Relations, Customer Creative Design) as force multipliers for Americas programmes, ensuring global resources are deployed with regional intent and maximum local impact.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Relevant certifications in digital marketing, ABM, AI tools, or revenue operations. Demonstrated ongoing learning in Agentic AI and marketing technology.
• 10+ years in growth marketing, demand generation, or regional B2B marketing within a technology company.
• 5+ years in a leadership role.
• Sector experience in manufacturing and/or distribution, with genuine understanding of how mid-market operators run their businesses, make buying decisions, and evaluate technology partners.
• Background marketing SaaS or ERP solutions in North or Latin America, with direct experience competing against mid-market ERP players such as Epicor or Acumatica.
• Hands-on experience with ABM platforms, marketing automation, CRM (HubSpot, Salesforce), and AI-powered sales and marketing tools. Proven ability to configure, deploy, and optimise Agentic AI workflows in a live commercial environment.

Benefits

• 13 paid company holidays in 2026
• 20 vacation days
• 6 wellness days
• 401k from day one of hire
• Health/Dental/Vision Insurance the first of the month after hire
• Life insurance
• Bonus/ commission
• Maternity and Paternity Leave