Responsibilities

• Own and manage multi-channel demand generation programs across: - Paid media - Email marketing - Webinars - Events - SEO/SEM - Partnerships - Lifecycle marketing - Account-based marketing (ABM)
• Launch, optimize, and scale campaigns focused on generating high-quality leads and pipeline
• Lead Management & Funnel Optimization
• Build and improve lead generation, lead nurturing, and conversion strategies throughout the buyer journey
• Partner with Sales and Revenue Operations to improve:
• Lead quality
• Funnel conversion rates
• Pipeline velocity
• Marketing attribution
• Optimize campaign performance based on conversion and engagement data
• Account-Based Marketing (ABM)
• Develop and execute targeted ABM strategies for key accounts and buying groups
• Coordinate closely with Sales on account targeting, engagement strategies, and campaign execution
• Create personalized marketing approaches for healthcare decision-makers and stakeholders
• Analytics, Reporting & Performance Management
• Create and manage campaign reporting, funnel analytics, KPI dashboards, and executive-level reporting
• Monitor and analyze:
• Marketing-sourced pipeline
• Campaign ROI
• CAC/CPL
• Conversion metrics
• Attribution performance
• Use data-driven insights to continuously improve marketing effectiveness and scalability
• Messaging & Go-to-Market Support
• Help refine positioning, messaging, and value propositions for healthcare audiences
• Support go-to-market planning for new products, features, and strategic initiatives
• Ensure messaging aligns across Marketing, Sales, Product, and Customer Success
• Digital Experience & Marketing Technology
• Oversee website optimization, conversion strategy, and digital performance improvements
• Leverage marketing automation and AI-enabled tools to improve efficiency, personalization, and scalability
• Manage and optimize systems such as HubSpot and related marketing technologies
• Market & Competitive Insights
• Analyze market trends, customer behavior, competitor activity, and campaign performance to identify growth opportunities
• Stay informed on healthcare SaaS and demand generation best practices to help evolve marketing strategy
• Cross-Functional Leadership
• Partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership
• Contribute to strategic planning and help build scalable marketing infrastructure as the organization continues to grow
• Serve as a key contributor to revenue growth and overall business strategy