Director of Growth Marketing (Paid Social) at Buyerlink | Walnut Creek, CA | $150K/yr – $185K/yr

Buyerlink

Director of Growth Marketing (Paid Social)

Walnut Creek, CA (On-site)

$150K/yr – $185K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead paid social performance for a high-spend program, driving growth through test-and-learn and AI-enhanced creative.

Must-have: 10+ years in performance marketing with paid social.
Standout: AI-native practitioner using AI tools to test and accelerate creative and optimization.

Job Description

Responsibilities

Own & Evolve the Performance Strategy
Lead the end-to-end planning and execution of our paid social media strategy - managing a 25M+ dollar budget across social and native advertising.
Champion a test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency.
Serve as our Paid Social marketing industry leader and expert
Drive Channel Performance
Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team.
Continuously optimize spend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals.
Lead the team in leveraging AI tools to develop and test new creative assets, including static image ads and video ads.
Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs.
Scale the function in 2026, including defining roles, hiring, and leveling capabilities as spend and business needs grow.

Requirements

Performance Marketing Expert: 10+ years in performance marketing with a focus on paid social.
Lead Generation Expert: Experience in high-volume; high-intent B2C lead generation is a must. Experience in Home Services is a strong plus.
Platform Power User: Expert-level knowledge of Meta Ads as well as other paid social platforms.
Analytical Mindset: You treat every ad dollar like your own and use data to drive your "test-and-learn" roadmap.
AI Practitioner: You don’t just talk about AI; you use it. You are AI-native—not just “AI-aware.”
Education: BS/BA in Marketing, Business, or a technical field (Computer Science or Data Analytics background is a huge plus).

Preferred

Home Services experience is a strong plus.

Benefits

Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Buyerlink

3.8 Glassdoor

Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.

Founded in 2001

Walnut Creek, CA, US

140 employees (16 in marketing)

www.BuyerLink.com

73% recommend to a friend

73% CEO approval