Paid Social Media Buyer (Part-Time, Temporary)
OSEA
Los Angeles, CA (Remote)
$50/hr - $60/hrIn-housePart-timeMid level4+ years exp.
17 hrs ago
Director of Growth Marketing (Paid Social)
American Fork, UT (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid social strategy and leadership for a $25M+ budget, owning performance, experimentation, and cross-functional alignment.
- Must-have: 10+ years in performance marketing focused on paid social.
- Standout: budget ownership of 25M+ and AI-driven creative/testing capability.
Job Description
Responsibilities
- Own & Evolve the Performance Strategy - Lead the end-to-end planning and execution of our paid social media strategy - managing a 25M+ dollar budget across social and native advertising.
- Champion a test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency.
- Serve as our Paid Social marketing industry leader and expert.
- Drive Channel Performance - Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team.
- Continuously optimize spend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals.
- Lead the team in leveraging AI tools to develop and test new creative assets, including static image ads and video ads.
- Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs.
- Scale, Lead, & Mentor the Team - Coach and develop a high-performing team, with clear growth paths, regular feedback, and ongoing skills development.
- Scale the function in 2026, including defining roles, hiring, and leveling capabilities as spend and business needs grow.
Requirements
- 10+ years in performance marketing with a focus on paid social.
- Experience in high-volume; high-intent B2C lead generation is a must. Experience in Home Services is a strong plus.
- Expert-level knowledge of Meta Ads as well as other paid social platforms.
- Analytical mindset; you treat every ad dollar like your own and use data to drive your 'test-and-learn' roadmap.
- AI practitioner; you donât just talk about AI; you use it. AI-nativeânot just âAI-aware.â You design, own, and evolve agentic workflows that dramatically expand your leverage.
- BS/BA in Marketing, Business, or a technical field (Computer Science or Data Analytics background is a huge plus).
Preferred
- Home services industry experience is a strong plus.
- Experience leading and scaling teams; hiring and leveling capabilities as spend grows.
- AI tooling familiarity (e.g., Midjourney, Canva Magic Studio, Jasper) and experience with Meta, TikTok, and YouTube features.
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlinkâs patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicksâ˘, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planetâs mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlinkâs global headquarters is located in Walnut Creek, California.
