Director, Growth Marketing

Responsibilities

• Own the strategy to take cash flow underwriting from unknown to in demand. Define the problem in the industry’s own language: the qualified renters, vacancy days, and risk that credit-only screening costs operators and owners.
• Develop ideas for original research and flagship content, often built on Nova’s proprietary renter cash flow data. Partner with product marketing to produce them, and own the campaigns that make each one a reference point for the industry.
• Partner with account management and new business to recruit early-adopter operators, and turn their results into stories and proof points that make the category credible.
• Run campaigns across our full platform, from income verification to eligibility determination and cash flow underwriting, and build Nova’s reputation in industry media and PR as the authority on fair, compliant screening.
• Grow a clean, compliant, well-segmented database of property management decision-makers, and engage it through email, newsletters, and nurture programs.
• Run high-reach programs with industry media and associations. Set our rental housing event strategy, including which events we attend and what we focus on there, with our events partner leading execution.
• Build account-based programs for high-value operators and institutional portfolios, including REITs and PE-backed owners, making the case that screening policy drives NOI, risk, and asset value. Create demand on platforms where Nova isn’t yet available.
• Co-market with our software partners through co-branded research, joint webinars, and campaigns that reach their customers.
• Close the loop on every program. Plan follow-up before launch, personally follow up with interested decision-makers alongside the Head of Rental Housing, and report results from awareness through adoption and revenue. Set goals and manage budget.
• Within the first 90 days, you’ll learn our products, partners, customers, and market, and audit our existing contacts, content, events, and past programs.

Requirements

• 8+ years in B2B marketing, with significant experience in property management, proptech, multifamily, or rental housing. Industry fluency is required.
• A proven track record of creating a market for a new product or category. You’ve made customers want something they didn’t know they needed. This is the most important skill for this role.
• Experience building a marketable database and consistently running owned programs (email, content, sponsored programs, events) with measurable results.
• Discipline about follow-through. A program isn’t finished until leads are worked and results are reported.
• An existing network across operators, software platforms, industry media, and associations.
• Strong storytelling and campaign instincts. You know which ideas will get the industry’s attention and how to turn data-driven content into campaigns people read and share.
• Experience co-marketing with partners in markets where customers buy through platforms.
• A hands-on builder who is comfortable as the first dedicated marketer in a fast-moving business and ties marketing to adoption and revenue.

Benefits

• We offer U.S.-based, employer-subsidized medical, dental, and vision plans, in addition to mental health and wellness benefits and a range of other benefits and perks.