Responsibilities

• Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home.
• Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels.
• Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes.
• Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets.
• Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini.
• Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team.
• Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline.
• Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services.
• Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences.
• Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue.

Requirements

• 7–10+ years of Growth Marketing, demand generation, or growth marketing experience, with meaningful tenure at B2B companies — ideally VC-backed startups at the Series B–D stage.
• Proven, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager in a B2B context, including campaign build, optimization, and budget stewardship.
• Deep expertise in marketing automation platforms (HubSpot, Marketo, or Pardot) — not just as a user, but as an architect of nurture flows, scoring models, and attribution logic.
• Demonstrated ability to connect paid performance to pipeline outcomes, with a track record of reporting on marketing-influenced revenue, not just lead volume.
• Strong analytical instincts: comfortable in a BI tool or building a spreadsheet model, fluent in funnel metrics, and capable of presenting performance narratives to executive audiences.
• Experience working with or alongside sales and BDR teams in a B2B demand environment, with a clear understanding of what “good” pipeline looks like.
• Tech Stack Fluency: Paid media in a B2B context (Google Ads, LinkedIn Campaign Manager, Meta Ads Manager), CRM (Salesforce), Signal-based marketing (Clay, Deepline, or Bombora), Analytics/BI (Looker, Tableau), AI tools.

Preferred

• Experience with programmatic out-of-home or event-adjacent paid media strategies.
• Background in data, research, intelligence, or media businesses where the product is insight rather than software.
• Experience marketing to enterprise buyers in financial services or professional services verticals.
• Familiarity with connected TV (CTV) or audio advertising as emerging B2B channels.

Benefits

• Join us in the office for catered lunch on Tuesdays, Wednesdays, and Thursdays, or grab a beverage from the fridge for an impromptu after-work happy hour!