Responsibilities

• Report directly to the VP of Digital and Growth, serving as a key strategic partner — closely aligning on growth priorities, bringing data-backed points of view to the table, and helping shape the broader digital and growth roadmap.
• Lead the development and execution of a comprehensive growth marketing strategy, aligning with overall business objectives and driving aggressive growth in DTC, e-commerce, and TikTok Shop channels.
• Oversee and mentor the Growth Marketing Manager and E-commerce Manager, ensuring clear communication, goal alignment, and professional development across both functions.
• Identify and implement innovative growth strategies, staying ahead of industry trends and best practices.
• Review and approve key growth marketing strategies, performance analysis reports, and cross-functional collaboration plans, ensuring data-driven strategic innovation, optimization, and holistic campaign leadership aligned with overall business objectives and the MMU DNA.
• Conduct regular performance reviews, offer constructive feedback, and actively engage in the development of direct reports in line with the company's performance engagement expectations.
• Embody and champion the behavioral values outlined in the MMU DNA, fostering a positive and inclusive team culture that reflects the company's core principles.
• Own and manage all paid social and paid search activity end-to-end — strategy, execution, budget, and performance — across large-scale social awareness, PPM, and PPC campaigns, collaborating with organic social, e-commerce, influencer, and external agency teams.
• Own paid and organic strategy for TikTok Shop, partnering with e-commerce and social teams to drive product discovery, conversion, and revenue through the platform.
• Develop audience segmentation strategy by media platform, tailoring targeting, messaging, and creative approach to the unique audience behaviors and best practices of each channel.