Responsibilities
- Demand Generation & Pipeline Growth: Own demand generation programs across digital, email, paid media, and partner channels.
- Build scalable lead acquisition and nurture programs aligned to target audiences and buying stages.
- Digital Marketing & Customer Acquisition: Lead generative search (GEO), SEO, paid search, paid social, display, retargeting, and website optimization efforts; develop frameworks to improve conversion rates and optimize customer acquisition costs.
- Support website redesign project with cross functional team and external agencies to improve brand visibility, user experience, and conversions. Oversee day-to-day website updates and SEO/GEO, with digital team.
- Marketing Analytics & Performance: Establish KPIs, dashboards, and reporting frameworks to measure campaign effectiveness and ROI.
- Analyze marketing and sales data to identify trends, opportunities, and areas for optimization. Manage marketing attribution and pipeline reporting.
- Marketing Automation & Lead Management: Oversee marketing automation platforms, CRM integration, campaign workflows; improve lead management processes and alignment between Marketing and Sales.
- Team, Agency, and System Oversight: Build, mentor, and develop a high-performing growth marketing team; oversee and optimize agencies, marketing tech stack and digital marketing budget.