Responsibilities

• Strategy and Emerging Technologies
• Develop and execute integrated growth marketing strategies that drive qualified leads, pipeline, and revenue across all key vertical markets
• Consistently monitor digital trends, regulations, and competition. Identify opportunities to improve productivity through machine learning, predictive analytics, and generative AI solutions.
• Demand Generation & Pipeline Growth
• Own demand generation programs across digital, email, paid media, and partner channels
• Build scalable lead acquisition and nurture programs aligned to target audiences and buying stages
• Digital Marketing & Customer Acquisition
• Lead generative search (GEO), SEO, paid search, paid social, display, retargeting, and website optimization efforts. Develop frameworks to improve conversion rates and optimize customer acquisition costs
• Support website redesign project with cross functional team and external agencies to improve brand visibility, user experience, and conversions. Oversee day-to-day website updates and SEO/GEO, with digital team
• Marketing Analytics & Performance
• Establish KPIs, dashboards, and reporting frameworks to measure campaign effectiveness and ROI
• Analyze marketing and sales data to identify trends, opportunities, and areas for optimization. Manage marketing attribution and pipeline reporting
• Marketing Automation & Lead Management
• Oversee marketing automation platforms, CRM integration, campaign workflows
• Improve lead management processes and alignment between Marketing and Sales
• Team, Agency, and System Oversight
• Build, mentor, and develop a high-performing growth marketing team
• Oversee and optimize agencies, marketing tech stack and digital marketing budget

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (such as Marketing Operations, Marketing Technology, Revenue Operations, Data Engineering)
• 8-12+ years of demonstrated experience in digital B2B marketing with leadership responsibility
• Proven success driving demand generation and revenue growth in B2B technology, telecommunications, SaaS, managed services, or related industries.
• Deep expertise in digital marketing, ABM, marketing automation, CRM platforms, AI, and analytics.
• Experience with AI-driven marketing tools and workflow automation platforms.
• Experience managing direct reports and external agencies
• Experience with Wordpress, Hubspot, Salesforce.com, Google Ads, GA4 (strong knowledge of AEO, SEO, SEM, email automation, analytics)
• Strong leadership, analytical, project management, communication, and presentation skills
• Excellent organizational skills, strong follow-through, and the ability to work in a fast-paced, dynamic environment