Responsibilities

• Growth Strategy & Budget Allocation Own overall growth and performance marketing strategy and revenue contribution Allocate and optimize a multi-million-dollar marketing budget Scale performance marketing channels responsibly while protecting contribution margin and profitability Establish frameworks for incrementality testing and performance validation Reallocate spend dynamically based on efficiency, marginal return, and growth opportunity Build annual, quarterly, and monthly forecasts aligned to company revenue and profit targets Proactively source and evaluate emerging channels, strategic partnerships, and technology solutions to unlock incremental growth
• Team Leadership & Organizational Development Directly manage 4 leaders across channels while overseeing and mentoring a total team of 8 Establish clear performance standards, accountability structures, and development plans Build a culture of collaboration, experimentation, financial rigor, and data-driven decision making
• Creative & Brand Partnership Act as the strategic bridge between Marketing and Creative Translate performance insights into actionable creative direction Partner closely with Brand Marketing on campaigns, launches, and storytelling Align on promotional calendar and seasonal growth initiatives Ensure growth initiatives drive revenue while strengthening long-term brand equity
• Channel Leadership & Optimization Drive channel-specific strategies across paid, owned, and organic channels, including segmentation, targeting and new channel discovery Own SEO strategy including technical, on-page, and content optimization Lead full-funnel optimization: prospecting → retargeting → retention → reactivation Constantly be searching for new partners, channels, or vendors that can drive scalability and performance
• Measurement, Efficiency & Profitability Own achievement of demand revenue targets within approved marketing budget Establish clear incrementality and attribution frameworks Deliver executive-level reporting and insights Continuously test creative, audience, landing page, and offer strategies