Responsibilities

• Own Knit’s growth marketing strategy with primary accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
• Design, execute, and optimize integrated growth programs across inbound channels, including paid, organic, content, and website conversion partnering with Marketing Operations on outbound and event execution to ensure a cohesive full-funnel strategy.
• Build and execute lifecycle and customer marketing programs —including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
• Partner with the events owner to develop pre- and post-event campaigns and measure pipeline generated from event investments. This role will not own event logistics or execution.
• Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
• Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel
• Manage external agencies and specialized contractors where appropriate, while remaining directly accountable for campaign strategy and performance.
• Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
• Partner with Content Marketing to brief, prioritize, and distribute content assets that fuel paid, organic, and conversion programs.
• Partner with Marketing Operations & Revenue Operations to ensure campaigns are properly built, tracked, routed, and measured.

Requirements

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

Preferred

• Background in B2B SaaS, research, data, or analytics platforms.
• Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees.
• Prior exposure to AI-driven personalization or growth experimentation tools.
• Prior experience working closely with RevOps on attribution and GTM systems.

Benefits

• Upon joining the Knit team, you will receive a competitive salary + commission plan, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!