Director of Growth Marketing

San Francisco, CA (Hybrid)

$200K/yr – $225K/yrDirector/Executive8+ years expFull time

Posted 8 hrs ago

Job Description

Responsibilities

  • Own the growth marketing strategy across paid, organic, lifecycle, and emerging acquisition channels.
  • Develop customer acquisition and conversion programs tied to clear revenue and performance targets.
  • Manage marketing budgets, forecasting, CAC, LTV, attribution, and channel performance.
  • Build a disciplined testing program across audiences, messaging, creative, landing pages, and conversion funnels.
  • Partner with Product, Sales, Finance, and Analytics teams on growth priorities and market opportunities.
  • Identify new channels and partnerships that can expand customer reach.
  • Establish reporting standards and present performance, opportunities, and recommendations to senior leadership.
  • Lead and develop internal team members and external agency or technology partners.
  • New Business Initiative
  • HomeLight has established an additional U.S. subsidiary as part of the company's broader exploration of new financial technology opportunities.

Requirements

  • 8+ years of experience in growth, performance, digital, or consumer marketing.
  • 3+ years of experience leading teams or major cross-functional marketing initiatives.
  • Demonstrated success managing significant acquisition budgets and measurable growth programs.
  • Strong understanding of CAC, LTV, attribution, conversion optimization, and marketing analytics.
  • Strong analytical, communication, and executive presentation skills.

Preferred

  • Experience working in real estate, fintech, financial services, marketplaces, or technology is preferred.
  • Bachelor's degree in Marketing, Business, Finance, or a related field preferred.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
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HomeLight

3.7 Glassdoor

HomeLight is building the future of real estate — today. We help the best real estate agents and loan officers in the U.S. close more deals and deliver better outcomes for homebuyers and sellers. Our suite of innovative products enables agents, lenders, and their clients to upgrade to all-cash offers, buy a new home before selling their current home, or create certainty through a modern closing process. Each year, HomeLight powers billions of dollars of residential real estate business for thousands of our partners. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.Founded in 2012, HomeLight is a privately held company with offices in Scottsdale, San Francisco, New York, and Seattle, with backing from prominent investors including Zeev Ventures, Menlo Ventures, Group 11, Crosslink Capital, Bullpen Capital, Montage Ventures, Citi Ventures, Google Ventures, and others.HomeLight, Inc. is a licensed real estate broker in the State of California, DRE license # 01900940

Founded in 2012
Scottsdale, Arizona, USA
501 employees (45 in marketing)
66% recommend to a friend
72% CEO approval

Salaries

Posted range

$200K/yr – $225K/yr

Taken straight from the job posting.

See all HomeLight salaries

Marketing Team

Marketing Team Size
36 (7% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$762.5M
Last Raise
$20M
Series D, 2 years ago

Funding History

  • Aug 2024
    Series D • $20M
  • Jun 2022
    Debt Financing • $55M
  • Jun 2022
    Series D • $60M

Traffic Signals

Monthly Visitors
822.8K
Monthly Google Ads Budget
$635.8K
Traffic Source Mix
Search
61.1%
Direct
33.6%
Referral
4.1%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~501

Recent News

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Director of Growth Marketing

HomeLight · San Francisco, CA · Hybrid