Responsibilities

• Own the overarching strategy and budget across core paid media channels.
• Manage spend and allocation against defined ROAS and CAC targets.
• Oversee key agency relationships as the primary point of contact.
• Drive the creative pipeline: briefs, concepts, sourcing, and iteration.
• Ensure creative output is consistent, effective, and on-brand.
• Build and maintain a testing framework, inclusive of landing pages.
• Manage relationships with paid media, creative, and any other external partners.
• Hold agencies accountable to success metrics and know when to push.
• Run weekly syncs, ensure timely deliverables, and maintain a clear feedback loop.
• Partner with Digital to ensure a seamless on-site journey for paid traffic.

Requirements

• 7+ years in a Growth or Performance role managing holistic media budgets.
• Deep understanding of the paid media ecosystem (Google, Meta, TikTok, Snap).
• Strong analytical background, seen in data-driven decision-making.
• Track record of growing paid acquisition in a DTC or eComm environment.
• Excellent project management instincts and ability to deliver on tight deadlines.
• Understanding of creative strategy, including best practices per channel.
• Experience sourcing and managing agencies and external vendors.

Preferred

• Experience in digitally native consumer brands that are majority eCommerce.
• Understanding of omni-channel impact of paid media (Amazon, Wholesale).
• Experience scaling a brand from $10M to $50M+ in DTC revenue.