Responsibilities

• Lead the AI marketing tools strategy, centralizing evaluation, identification, and rollout of AI and automation technologies across Performance Marketing, Creative, and Analytics.
• Create a systematic evaluation framework for emerging AI tools (e.g., ChatGPT, Midjourney, Runway, Firefly, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, etc.) based on ROI, scalability, security, and integration readiness.
• Build and maintain a central repository and roadmap of approved AI tools — ensuring efficiency, compliance, and alignment across global teams.
• Partner with Engineering, IT, and Legal to assess integration feasibility, data governance, and vendor due diligence.
• Drive AI tool implementation and training — creating playbooks, workflows, and enablement materials for marketing teams.
• Measure adoption, performance, and impact of AI-enabled initiatives on creative velocity, testing output, and pipeline results.
• Own the global CRO framework, driving measurable improvements in CVR, CAC, and pipeline through structured experimentation.
• Oversee landing page testing, personalization, and UX optimization.
• Partner with Web Engineering and Product Marketing to ensure alignment between campaign messaging, landing experience, and conversion flow.
• Build a global repository of CRO test learnings and implement scalable frameworks across regions.

Requirements

• 10–14 years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech.
• Demonstrated success building or leading AI enablement programs within marketing organizations.
• Deep understanding of marketing infrastructure, tracking, and data pipelines.
• Proven ability to translate emerging technologies into measurable operational or revenue outcomes.
• Strong leadership, stakeholder management, and program governance skills.
• Bachelor’s or Master’s degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics.

Preferred

• Experience managing global evaluation and rollout of martech or AI systems.
• Familiarity with data privacy, security, and AI governance frameworks.
• Advanced understanding of creative automation and dynamic content testing.
• Ability to synthesize technical, operational, and strategic perspectives into clear direction.