Director of Growth & Marketing at Forward Farms | Burley, ID | $90K/yr – $120K/yr

Forward Farms

Director of Growth & Marketing

Burley, ID (Hybrid)

$90K/yr – $120K/yrDirector/Executive5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel growth for a brand with 1,000+ retail doors, aligning Google Ads, Meta Ads, and Klaviyo email to lift CAC and LTV while moving livestock-supply aligned inventory.

Growth & Channel Ownership: Own Google, Meta, Klaviyo and social to drive high-margin revenue and optimize CAC/LTV.
Retail Enablement: Provide data, insights, and collateral to win shelf space and expand distribution.
Operations & Reporting: Build dashboards and coordinate partners to prove marketing impact and align with supply.

Job Description

Responsibilities

Digital Channel Scaling & Performance ROI: Own the strategy and performance of Google Ads, Meta Ads, and Email (Klaviyo), scaling our digital storefronts into high-margin revenue engines with a clear focus on CAC and LTV.
Sales Enablement & Team Leverage: Work directly with the sales team to provide the data, insights, and retail collateral needed to prove brand demand, win over retail buyers, and expand shelf space.
Retail Velocity & Localized Campaigns: Analyze regional sales data to deploy localized digital and trade campaigns that actively drive foot traffic into our 1,000+ retail locations.
Carcass Balance & Yield Management: Use our D2C channels (Shopify, Amazon, TikTok Shop) as an operational lever to strategically move specific inventory and high-margin cuts based on current livestock supply.
Social Media, Campaigns & Consumer Insights: Oversee our social media channels and digital campaigns, transforming them from passive billboards into data-driven engines that grow our trackable audience, test creative hooks, and uncover exactly who our buyers are.
Systems Architecture & Execution Hub: Coordinate internal marketing specialists and external partners for high-quality execution, while building the reporting dashboards that give leadership clear visibility into marketing’s commercial impact.
What Success Looks Like (First 12 Months): Our units-sold-per-week across our 1,000+ retail stores is steadily climbing. Our digital storefronts are actively driving high-margin revenue, not just clearing low-margin inventory. Inventory is moving predictably through digital channels to match our real-time livestock supply.

Forward Farms

Forward Farms is a beacon for change, born out of a passion for independent farmland and the desire to have a collective, positive impact on the planet through raising livestock. With a new line of emerging beef products, we hope to introduce consumers to a groundbreaking concept—Beef Raised 100% Carbon Neutral—and invite farms to join a forward-thinking movement to advance conventional agricultural practices. After several years in development, we have found that beef raised on carbon net-zero farms is not only beef that is better for the planet, but also beef that boasts superior taste and tenderness.Forward Farms promotes regenerative agriculture to restore soil health naturally, while reducing chemical use and supporting biodiversity. This progressive approach advances every step of the cattle raising process and in turn creates farms which have net-zero carbon emissions.In order to truly move farming forward, it will take all of us making choices that consider our personal health as well as the planet’s.

Founded in 2023

Bozeman, Montana, USA

10 employees (3 in marketing)

linktr.ee/forwardfarmsusa