Responsibilities

• Develop and execute marketing strategy aligned to annual booking targets
• Set campaign forecasts based on past performance, ad spend, conversion rates, and asset strength
• Define and track KPIs tied to revenue (not vanity metrics)
• Evaluate funnel performance and identify leaks
• Integrate paid (agency partner), organic, email, and campaigns into one cohesive system
• Ensure performance accountability across channels
• Serve as primary internal lead for paid and SEO strategy in partnership with external agency support
• Align acquisition strategy with booking targets
• Hold the agency accountable to performance standards
• Ensure paid traffic connects properly to landing pages, email, and nurture flows

Requirements

• 7+ years in growth, digital marketing, or performance-focused marketing roles
• Personal familiarity with outdoor or active travel experiences
• Ability to understand physical activity levels and adventure positioning
• Proven experience driving organic growth tied to revenue
• Strong funnel and lifecycle marketing experience
• Real project management and systems-building experience
• Experience managing agency partners
• Comfort working directly with a founder/CEO
• Familiarity with EOS / Traction or similar frameworks
• You must have experience operating in a fully remote team environment. Virtual office work requires self-direction, communication discipline, and structured follow-through.

Benefits

• Retirement plan