Director of Growth Marketing at Explorer Chick Adventure Co. | USA | $85K/yr – $95K/yr

Explorer Chick Adventure Co.

Director of Growth Marketing

USA (Remote)

$85K/yr – $95K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead growth and marketing for a senior, revenue-focused role that aligns paid, organic, email, and content to booking targets.

Own growth strategy across paid, organic, email, and content to hit bookings.
Must-have: 7+ years in revenue-focused growth or performance marketing.
Standout: direct access to the CEO with full ownership of growth initiatives.

Job Description

Responsibilities

Develop and execute marketing strategy aligned to annual booking targets
Set campaign forecasts based on past performance, ad spend, conversion rates, and asset strength
Define and track KPIs tied to revenue (not vanity metrics)
Evaluate funnel performance and identify leaks
Integrate paid (agency partner), organic, email, and campaigns into one cohesive system
Ensure performance accountability across channels
Serve as primary internal lead for paid and SEO strategy in partnership with external agency support
Align acquisition strategy with booking targets
Hold the agency accountable to performance standards
Ensure paid traffic connects properly to landing pages, email, and nurture flows

Explorer Chick Adventure Co.

Since 2014, Explorer Chick has been changing lives through the magic of women’s adventure travel. We’re a woman-owned and operated company leading women of all ages straight outta their comfort zones and into the arms of other misfits in some of the most beautiful places on earth. Explorer Chicks love us for our itineraries that are crafted along a compelling storyline that transforms them from mere trips to life-altering journeys. Our all-women professional guide team not only manages the logistics during each trip allowing women to explore carefree, but also offers expertise, outdoor education, and engaging stories to more deeply connect to destinations. And our community-centric approach empowers 80% of our women to sign up solo. It’s no surprise that Explorer Chick was recognized as one of Travel + Leisure’s Worlds Best tour operators in 2022 and a USA Today’s Readers Choice in 2023. Oh, and we do it in a gloriously un-corporate culture that prioritizes SHE-nanigans.

Founded in 2014

Cincinnati, Ohio, USA

17 employees (3 in marketing)

www.explorerchick.com