Responsibilities

• Own the full-funnel strategy and revenue growth.
• Own pipeline generation targets and work closely with sales to define and optimize lead scoring, qualification, and handoff processes.
• Drive pipeline through SEO, AEO, paid media, ABM, community-driven content forums, content syndication, conversion optimization, and others.
• Create and optimize lead gen and conversion paths for different customer segments and buyer personas.
• Manage monthly digital advertising budget and allocate spend across channels to maximize ROI.
• Automation expertise to build and manage nurture programs that align marketing and sales priorities.
• Use data to understand what's working, what's not, and where to double down, ensuring every touchpoint contributes to measurable pipeline growth.
• Hands-on role where you'll both strategize and execute.
• Data-driven marketer focused on strategy and execution: conversion rates, pipeline attribution, and AI-powered growth.
• Implement AI tools and automation to move faster, smarter, and continuously improve how we attract and convert buyers — from identifying intent, building campaigns, drafting ad copy, and enriching account data.

Requirements

• 5+ years of managing growth marketing for B2B SaaS
• Understanding of B2B buying cycles and purchase decision-making
• Ability to strategize, implement, and demonstrate achieving pipeline and revenue targets through multichannel programs
• AI-forward mindset - proven experience implementing and using AI across demand gen
• Proactively explore new segments and signals to unlock growth opportunities
• Capable of working in a fast-paced, cross-functional environment and easily adapting to change
• Deep expertise in building and tracking campaigns in HubSpot and attributing results directly to the pipeline
• Proven experience building ABM programs at scale
• Strong experience with SEO best practices
• Proficiency with analytics tools such as HubSpot, Google Analytics, Looker Studio, and others

Preferred

• AI-forward mindset with proven experience implementing and using AI across demand gen
• Experience building ABM programs at scale
• Proactively explore new segments and signals to unlock growth opportunities

Benefits

• Competitive base salary + bonus
• Equity participation
• Unlimited vacation
• 401k Plan
• Comprehensive health benefits
• Regular team events and social activities
• Opportunity to make a significant impact in a growing company