Responsibilities

• Develop and lead the direct-to-consumer marketing strategy across tickets, memberships, group experiences, merchandise and other fan products.
• Build integrated campaigns that drive awareness, demand, conversion and repeat attendance.
• Partner closely with ticketing and commercial leaders to establish audience segments, promotional calendars and sales strategies.
• Manage paid media across search, social, display, retargeting and emerging platforms, continuously optimizing performance and return on investment.
• Identify opportunities to improve conversion across landing pages, purchase flows, offers, pricing, packaging and calls to action.
• Develop strategies that move consumers from single-match purchasers to repeat attendees, members and advocates.
• Build the Signal’s consumer database and establish a sophisticated segmentation and lifecycle marketing program.
• Lead email, SMS and CRM strategy, including acquisition, onboarding, event communication, engagement, upsell, renewal and win-back campaigns.
• Create personalized fan journeys based on interests, behaviors, purchase history and level of engagement.
• Develop audience growth strategies across core segments, including volleyball families and players, women’s sports fans, Bay Area sports fans and live-event seekers.

Requirements

• 7+ years of marketing experience, including meaningful experience in a direct-to-consumer start-up, subscription, e-commerce, retail, hospitality, entertainment or high-growth consumer business.
• Demonstrated success driving customer acquisition, conversion, revenue, engagement and retention.
• Strong command of paid media, CRM, email, SMS, audience segmentation, lifecycle marketing and conversion optimization.
• Experience managing integrated campaigns across digital and physical consumer touchpoints.
• Experience translating consumer insights and performance data into clear decisions and action.
• Excellent collaborator who can work across ticketing, partnerships, content, communications, merchandise, community and event operations.
• Strong leadership, communication, budget management and project-management skills.
• Comfortable building systems and solving problems in an entrepreneurial environment where priorities move quickly.
• Passion for live experiences, community and the opportunity to help shape the future of women’s sports.
• Experience in sports is welcome but not required. We are especially interested in candidates who can bring sophisticated consumer practices from outside the traditional sports industry.