Responsibilities

• Growth strategy and planning Turn company revenue targets into a growth plan that covers pipeline targets by segment, channel mix, budget allocation, and the assumptions behind each. Revise it quarterly based on results.
• Own the funnel model from first touch to closed-won. That includes stage conversion benchmarks and the capacity math that tells sales what volume to expect.
• Manage the growth budget and justify each allocation in terms of pipeline, CAC, and payback.
• Channel execution Paid media: Plan, build, and optimize SEM, LinkedIn, trade publication, and retargeting campaigns. You should be able to run these platforms yourself, not only through agencies.
• Email and nurture: Design drip and lifecycle programs by persona and buying stage. You own segmentation, deliverability, and the triggers that hand leads to sales.
• Landing pages and conversion optimization: Build and test landing pages. Every experiment should have a stated hypothesis and a sample size large enough to support the decision it informs.
• Partner marketing: Develop co-marketing programs with technology, channel, and industry partners, with shared goals and tracking.
• Social media: Own paid social and coordinate organic social strategy with the content team.
• Direct mail: Add physical touches to ABM and event programs, and track them the same way you track digital channels.
• Account-based marketing Define and maintain target account lists and tiers with sales leadership.

Requirements

• CANDIDATES MUST BE LOCATED IN THE UNITED STATES
• 8+ years in B2B marketing, including 5+ years in B2B SaaS growth or demand generation with direct ownership of pipeline targets.
• Quantified pipeline results you can walk through in detail: what you changed, why you changed it, and what happened.
• Hands-on proficiency in paid search and LinkedIn advertising at meaningful budget levels.
• Experience building and running ABM programs aimed at multi-stakeholder buying committees with long sales cycles.
• Experience building nurture programs in a marketing automation platform ([HubSpot / Marketo / Pardot]).
• Strong working knowledge of Salesforce campaigns, reporting, and lead and contact management.
• Experience designing or rebuilding an attribution model, and a clear understanding of its limits.
• Statistical literacy sufficient to design A/B tests and interpret results correctly.
• Experience defining SLAs and handoff processes with SDR and sales teams.

Preferred

• Experience in healthcare, senior living, or another regulated vertical market.
• Experience running trade publication and direct mail programs in a niche market with a finite set of target accounts.
• Experience with intent data or ABM platforms ([6sense / Demandbase / etc.]).
• SQL or BI tool proficiency.
• Experience at a company at a similar growth stage ([x -Y ARR]).

Benefits

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Non-accrual PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave