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Job Summary
This role is responsible for leading all paid media and revenue-driving marketing initiatives across the portfolio, including brand awareness media, retail media, performance marketing, DTC growth, digital shelf and product content management, CRM and lifecycle marketing, and marketing analytics. This role integrates brand strategy, media & growth marketing, analytics, and go-to-market execution into a unified, performance-driven engine.
This leader will own brand positioning, portfolio strategy, and messaging architecture while also driving paid media, retail media, and performance marketing effectiveness to deliver measurable business impact. Operating at the intersection of strategy, data, and execution, this role partners closely with Creative, Trade Marketing, Sales, Insights, and eCommerce to align brand storytelling with growth outcomes.
Duties and Responsibilities
Brand Strategy & Leadership

• Define and lead brand positioning, value propositions, and messaging frameworks
• Own long-term brand strategy, equity development, and portfolio performance
• Lead annual planning and ensure alignment to business and growth objectives
  

Growth & Performance Marketing

• Own paid media strategy and execution (search, social, programmatic, retail media)
• Drive performance optimization (ROAS, CPA, incremental revenue)
• Lead retail media strategy across key partners (Amazon, Walmart, Lowe’s, Home Depot)
  

Elevate Digital Shelf and Product Content

• Strengthening the online shopper journey and improving conversion across DTC and retail
• Optimize the end-to-end shopper journey across DTC and retail channels—from awareness through conversion
• Lead integration with retail partners by aligning digital content, media activation, and promotional strategies
  

Analytics, Measurement & Insights

• Establish a unified measurement framework and single source of truth for performance
• Lead test-and-learn agenda across media, creative, and audience strategies
• Translate insights into actionable recommendations for executive stakeholders
  

Go-to-Market & Cross-Functional Integration

• Align brand, media, creative, and trade strategies into cohesive activation plans
• Partner with Sales, Trade Marketing, and eCommerce to drive retail execution
• Leverage consumer and shopper insights to inform strategy and innovation
  

Team & Capability Building

• Build and lead high-performing teams across brand management, media, and analytics
• Establish scalable processes, governance, and operating models
• Manage agency and platform partnerships to ensure best-in-class execution
• Other duties assigned
  

Qualification Requirements
Minimum Experience: 10–15+ years of experience across brand management, media, or growth marketing leadership
Knowledge, Skills And Abilities

• Proven experience leading in a multi-brand, retail-centric environment
• Deep expertise in brand strategy, performance marketing, and analytics/measurement
• Strong leadership experience managing cross-functional teams and external partners
• Advanced ability to translate data into strategic, executive-level decisions
  

Preferred:

• Experience in consumer goods, durables, or home improvement categories
• Expertise with retail media networks and DTC/CRM ecosystems
• Experience building or scaling Centers of Excellence (COE) or shared service models
  

Physical Requirements

• Ability to work in a constant state of alertness
• Ability to maintain regular and predictable attendance
  

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify .
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office