Director of Growth Marketing at Century Communities, Inc. (NYSE:CCS) | Greenwood Village, CO | $130K/yr – $160K/yr

Century Communities, Inc. (NYSE:CCS)

Director of Growth Marketing

Greenwood Village, CO (Hybrid)

$130K/yr – $160K/yrDirector/Executive7+ years expContract

Posted 4 weeks ago

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Job Summary

Own and optimize paid media across search, social, display, and AI-enabled channels to drive homebuyer leads and pipeline, while leading a small team and tying spend to model-center traffic and closings.

Media strategy to connect spend to leads, appointments, and sales outcomes.
Team leadership: 3 direct reports across PPC, SEO/AEO, and paid social.
Cross-functional planning with marketing leadership and sales ops to align budgets and attribution.

Job Description

Responsibilities

Own the strategy and execution of all paid and digital acquisition channels — driving qualified homebuyer leads and fueling sales pipeline through measurable, data-driven campaigns.
Bridge the art of homebuilder marketing with the science of performance analytics, connecting media spend directly to model center traffic, appointments, and closings.
Lead a team of 3 direct reports spanning PPC, display, SEO, AI search, and paid social; serve as the go-to performance marketing leader for Century Communities and Century Complete.
Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget.
Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO.
Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting.
Drive SEO strategy across community and brand web properties, ensuring visibility in traditional and AI-driven search experiences.
Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies.
Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource).
Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend.

Century Communities, Inc. (NYSE:CCS)

Since our founding in 2002, we’ve become one of the nation's largest public homebuilders. Over the years, our organization has grown to include two homebuilding brands—operating as Century Communities and Century Complete—along with mortgage and insurance services through Inspire Home Loans and Parkway Title.At Century Communities, our family of companies is driven by one simple objective: A Home For Every Dream®. As part of that mission, we’re dedicated to providing you with every opportunity for growth and success as you build a thriving career. That’s because we know that building, financing and insuring beautiful new homes for our buyers is only possible with the best talent in the industry. Our excellent benefits package includes medical, dental, vision, 401(k) with employer match, vacation and sick leave. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position). If you’re a passionate self-starter, changemaker and thoughtful collaborator ready to take their career to the next level, we’d love to hear from you!

Founded in 2002

Englewood, Colorado, USA

1.2K employees

www.centurycommunities.com