Responsibilities

• Own the lifecycle and customer communication program — nurture, onboarding, expansion, and re-engagement across HubSpot, plus the email program end to end: sends, templates, calendar, deliverability, and reporting
• Run customer advocacy, including our Built With Cambium program, testimonials, and logo and quote permissions, feeding customer voice into sales and brand on a steady cadence
• Partner with our VP Sales as the marketing owner of the self-serve plan: the quote-request experience, speed-to-lead, and the automation that gets the right customers a fast answer without a rep in the loop
• Own customer base integration for acquisitions — bringing each acquired company's contacts, lists, and CRM data into one system and one program, and running the playbook for the next deal
• Build and maintain HubSpot as a marketing system: the automation, data hygiene, and workflows behind it all, plus the attribution infrastructure behind our marketing-sourced and marketing-influenced pipeline numbers
• Set the lifecycle numbers that feed the annual marketing plan, and lead regional demand gen hires as they're added to your team
• Own the handoff between demand gen and lifecycle, working alongside our Sr. Manager, Demand Gen, who owns top of funnel
• In your first 60 days , you'll complete a full audit of the current lifecycle stack, sit in on Sales pipeline reviews, ship one lifecycle program touching expansion, get a clear read on where each acquired customer base actually sits today, and build a prioritized lifecycle roadmap for the next two quarters.
• By six months , Lifecycle runs without the VP in the loop day to day, expansion revenue has a marketing program and a number attached to it, the quote-request experience is polished and mostly automated, acquired customers are unified and segmented with a repeatable integration playbook, customer advocacy is producing new logos and stories on a cadence, and you've written the lifecycle section of the 2027 marketing plan.

Requirements

• 7+ years in growth or lifecycle marketing, with real time at a B2B company with long sales cycles
• A track record of building a lifecycle function from close to nothing, and experience leading a growth marketing team
• Deep hands-on fluency in HubSpot or an equivalent platform (Marketo, Braze, Iterable) — you build the automation yourself
• Experience running a customer program — advocacy, references, community, or similar — and a knack for getting customers to say yes
• Comfort with pipeline data: you can pull the query, argue with the number, and explain it to a sales leader
• A generalist mindset — you figure things out, roll up your sleeves, ask a lot of questions, and are fine with ambiguity while we integrate three acquisitions
• Heavy, tasteful use of AI tools in your day-to-day work

Preferred

• Nice to have: experience in physical products, construction, or building materials, or any industry where the buyer is a professional with a project

Benefits

• Equity options package
• Flexible PTO
• 401k matching
• Comprehensive medical, dental & vision insurance
• Work with an incredibly smart, diverse, climate mission-driven team
• An opportunity to play a core role in defining our fast-growing company
• Volunteer tree planting days
• Cambium is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all.