Responsibilities

• Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and optimizations based on client goals.
• Manage and mentor a team of two Growth Account Managers and be responsible for their career development.
• Manage a portfolio of multiple client accounts simultaneously, each operating at a different service tiers, adapting oversight, cadence, and resourcing account by account.
• Formulating paid media strategies for client businesses, including new test recommendations and optimizations that align with the clients’ objectives.
• Stay ahead of emerging, AI-driven discovery channels, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and answer-engine visibility. This is a growing area across the agency and already active work on accounts.
• Lead client calls and serve as the primary day-to-day point of contact for assigned accounts.
• Oversee and quality-check the Account Management team’s campaign planning and tactical execution across paid media channels, ensuring work aligns with strategy and client goals.
• Manage workflow and coordinate closely with Traffic/Operations teams to ensure projects move efficiently and deadlines are met.
• Oversee project management across campaigns, ensuring deliverables are organized, prioritized, and executed on time.
• Support the expansion of client engagements beyond paid media, including areas such as affiliate marketing, incrementality testing, forecasting, and creative strategy.

Requirements

• 9+ years’ experience in managing paid media in digital channels – search (organic / paid), programmatic, affiliate, social, display, and video.
• 4+ years’ experience managing multi-layered teams
• Proven ability to produce informed investment recommendations and campaign launches for a variety of advertising clients.
• Experience managing client relationships and leading strategic and tactical conversations with stakeholders.
• Strong understanding of paid media planning and execution.
• 360° marketing perspective with an understanding of how channels such as earned and owned media connect with paid media efforts.
• Familiarity with incrementality testing and advanced measurement frameworks.
• Excellent project management and organizational skills with the ability to manage multiple workflows and stakeholders.
• Comfortable collaborating across teams to support integrated marketing strategies.
• Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.