Responsibilities

• Develop and execute comprehensive growth strategies to increase revenue, market share, and customer base.
• Identify and assess new business opportunities, markets, and partnerships to drive growth.
• Work with cross-functional teams to implement growth initiatives, including marketing, sales, product development, and customer success.
• Analyze market trends, customer data, and competitive landscape to inform growth strategies and decision-making.
• Optimize the sales funnel and customer acquisition processes to improve conversion rates and customer lifetime value.
• Provide insight and report on the performance of growth strategies, providing recommendations for improvement.
• Work closely with the EVP, Business Development to ensure alignment between growth strategies and overall business objectives.
• Collaborate on the development and execution of go-to-market strategies for new products and services.

Requirements

• In-depth knowledge of growth strategies and best practices, including customer acquisition, retention, and expansion.
• 10+ years prior success in business development/sales within an agency environment.
• Understanding of digital marketing, sales automation, and CRM technologies.
• Familiarity with emerging trends and innovations in the growth space, such as AI, machine learning, and predictive analytics.
• Knowledge of market research, competitive analysis, and customer segmentation techniques.
• Understanding of the customer journey and experience design principles.
• Awareness of industry-specific regulations and standards related to growth initiatives.
• Understanding of the competitive landscape and market dynamics within various industries.
• Knowledge of financial management principles, including budgeting, forecasting, and financial reporting.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.