Director of Growth at Elm Biosciences | New York, USA | $150K/yr – $190K/yr

Elm Biosciences

Director of Growth

New York, USA (Hybrid)

$150K/yr – $190K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive growth through multi‑channel paid media strategy and optimization for Elm Biosciences.

Experience managing multi-channel paid media budgets across Meta, Google, and TikTok.
Must-have: Experience managing multi-channel paid media budgets across Meta, Google, and TikTok.
Standout: Cross-functional growth influence across web and email/SMS to lift retention and AOV.

Job Description

Responsibilities

Lead paid media strategy across marketing channels (e.g., Meta, Google, TikTok), optimizing for blended aMER, CAC, and ROAS
Define a creative strategy and process to develop and test ad creative, iterating based on performance data
Own budget allocation and media management across channels, forecasting spend and hitting volume targets
Identify and scale new acquisition channels to diversify and grow the customer base
Analyze customer cohorts to understand retention patterns, churn drivers, and LTV trends
Measure LTV and tie back to acquisitions, making each order profitable
Partner with web and email/SMS teams to develop programs that increase repeat purchase rate and AOV
Build and maintain growth reporting infrastructure, including dashboards tracking key acquisition and retention KPIs
Own paid marketing forecasting and scenario planning to inform budget decisions and growth targets
Drive a culture of experimentation through structured A/B testing and rigorous measurement frameworks

Benefits

Hybrid Work Environment
Unlimited PTO
Summer Fridays
Insurance Coverage
401(k) Channel
Product Gratis
Friends & Family Discount
Wellness Reimbursement
Phone Reimbursement
Commuting Reimbursement

Elm Biosciences

Elm Biosciences is a clinically advanced skincare brand built on breakthrough science co-founded by cultural icon Martha Stewart and board-certified dermatologist Dr Dhaval Bhanusali. Our lab-to-patient model accelerates the path from clinical research to real-world results, making next-generation technologies accessible to consumers for the first time. Backed by an advisory board of more than 350 dermatologists, scientists, and medical researchers, Elm is redefining what’s possible in skincare—delivering potent, results-driven formulas that rival in-office treatments.

Founded in 2025

New York, New York, USA

6 employees (2 in marketing)

www.elmbiosciences.com