Director, Growth Creative at Instacart | USA | $194K/yr – $245K/yr

Instacart

Director, Growth Creative

USA (Remote)

$194K/yr – $245K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Lead a global, AI-enabled performance creative function focused on scalable, high-velocity campaigns.

Own and scale a global, data-driven creative operation.
Must-have: 10+ years leading multi-disciplinary creative teams in growth marketing.
Standout: Experience with AI-driven workflows and large-scale localization.

Job Description

Responsibilities

Build and lead a world-class creative team: Grow and mentor a multidisciplinary team across performance design and copy. Set the culture and operational standards for high performance.
Own performance creative direction: Set the creative direction across Paid and CRM channels in partnership with marketing. Ensure your team consistently delivers creative that unlocks growth and lowers acquisition costs.
Drive AI-led transformation: Integrate AI and automation into every stage of the creative workflow. Increase throughput, reduce manual work, and empower your team to focus on high-leverage creative thinking.
Architect the creative engine for scale: Design workflows, pipelines, and systems that enable production of thousands of ads per week in partnership with program management. Implement tooling, automation, and processes that increase velocity, diversification and quality simultaneously.
Scale creative globally: Build the systems and teams required to deliver locally relevant creative across international markets while maintaining consistency and efficiency.
Partner with Growth leadership: Align creative strategy with media and analytics. Turn insights into scalable creative frameworks, not one-off executions.
Champion collaboration and culture: Create an environment where creative teams feel empowered to test boldly, move quickly, and constantly raise the bar.

Requirements

10+ years leading creative teams in performance marketing, growth, or digital advertising, with at least 5 years managing multi-disciplinary teams at scale.
Proven experience building and scaling large in-house creative organizations that support high-volume performance advertising.
Deep understanding of performance creative dynamics across Meta, TikTok, YouTube, Search, CRM, In-App and emerging channels, including how algorithms evaluate and reward creative.
Demonstrated ability to design workflows, systems, and processes that unlock speed, operational efficiency, and creative excellence.
Strong track record of integrating AI tools and automation platforms into creative production to increase throughput and reduce manual work, including a demonstrated ability to design workflows, systems, and processes that unlock speed, operational efficiency, and creative excellence.
Experience leading global creative operations, including localization strategies, regional workflows, and culturally relevant creative development.
Exceptional ability to translate performance insights into clear strategic creative direction that teams can execute against at high velocity.
Strong leadership, communication, and cross-functional partnership skills. Able to inspire teams, manage change, and create alignment across Growth, Product, Brand, and leadership.
Comfortable operating in fast-moving, experimental environments where volume, speed, and quality must coexist.
Bonus points for experience in music, creator ecosystems, or high-growth consumer apps, though strategic depth and operational excellence matter most.

Preferred

Bonus points for experience in food, grocery, advertising, or high-growth consumer apps, though strategic depth and operational excellence matter most.

Instacart

3.5 Glassdoor

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.

Founded in 2012

San Francisco, CA, US

23K employees (8,788 in marketing)

www.instacart.com

58% recommend to a friend

60% CEO approval