Responsibilities

• Own North American inbound pipeline targets, including forecasting, reporting, and performance optimization
• Develop and execute the annual demand generation strategy and budget aligned to revenue goals (digital, events, webinars, and content)
• Lead and develop a global team of 8–10 marketers, driving full-funnel performance from awareness to closed-won
• Partner with Sales and Product leadership on ICP definition, territory priorities, pipeline velocity, conversion targets, and feedback loops
• Oversee campaigns across paid search, social, display, retargeting, email, and nurture programs
• Optimize trade shows and events to maximize pipeline impact and ROI
• Build scalable programs for both mid-market velocity and enterprise deal cycles; continuously test and improve cost per opportunity and CAC

Requirements

• 10+ years in B2B software marketing; 5+ years leading demand generation or growth teams
• Experience in engineering, construction, or related industries, with a track record of multimillion-dollar pipeline generation
• Proven success marketing to mid-market and enterprise audiences across events, digital, and content channels
• Deep expertise in SEO, AI search, SEM, social, and syndication
• Strong communication and public speaking skills; ability to translate complex technical concepts into clear messaging
• Experience with marketing automation (e.g., Pardot), CRM (e.g., Salesforce), and analytics tools
• Bachelor’s degree required; Master’s preferred
• Willingness to travel up to 50%; hybrid (3 days/week in Austin). Relocation considered

Preferred

• Experience in engineering or construction industries
• Proven success in multimillion-dollar pipeline generation
• Strong communication and public speaking skills