Director of Growth and Acquisition Marketing

San Francisco, CA (Hybrid)

$196K/yr – $270K/yrDirector/ExecutiveFull time

Posted 11 hrs ago

Job Summary

Own and scale multi-channel digital acquisition at Chime, driving growth, efficiency, and CAC outcomes while leading a player-coach team and developing new channels and partnerships.

  • Drive multi-channel acquisition across paid social, search, affiliate, YouTube, mobile/app networks, and emerging channels.
  • Prioritize investments across channels, talent, technology, and vendor partnerships to balance near-term performance with long-term capability.

Job Description

Responsibilities

  • Own performance across Chime's full digital acquisition portfolio (paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels), delivering ambitious growth, efficiency, and CAC targets.
  • Make portfolio-level investment and prioritization calls across channels, talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
  • Lead and develop a team of experienced channel managers as a true player-coach — close enough to the work to challenge assumptions and unblock hard problems, but focused on multiplying impact through people and systems.
  • Build new acquisition channels, partnerships, or technology-enabled growth motions — not just optimize the existing mix.
  • Stay plugged into the external digital ecosystem — platforms, agencies, AI/martech vendors, startups — to identify opportunities before they're obvious and bring new capability into Chime early.
  • Push the organization to rebuild how it works around AI: experimentation, creative production, media buying, and measurement — not just point-solution automation.
  • Partner cross-functionally with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy to company-level growth and CAC goals.
  • Represent Digital Acquisition in senior leadership forums, translating channel performance into business outcomes for Growth LT, EC, and Board-level audiences.
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Requirements

  • Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability — not only channel-level metrics.
  • A demonstrated record of owning growth, efficiency, and business outcomes.
  • Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors.
  • A leadership style that blends strategic range with hands-on credibility — comfortable operating as both strategist and player-coach.
  • Experience building or scaling teams and developing future leaders.
  • Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment.

Benefits

  • Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
  • Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
  • Generous vacation policy and company-wide paid days off
  • 1% of your time off to support local community organizations of your choice
  • Annual wellness stipend to use towards eligible wellness related expenses
  • Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • Access to family planning reimbursement
  • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

Salaries

Posted range

$196K/yr – $270K/yr

Taken straight from the job posting.

See all Chime Financial, Inc salaries

Marketing Team

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Director of Growth and Acquisition Marketing

Chime Financial, Inc · San Francisco, CA · Hybrid