Director Go-to-Market Strategy, Segmentation and Operations

New Jersey, USA (On-site)

$159K/yr – $238K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive GTM modeling and cross-functional leadership for pharma-scale commercial design with AI-enabled improvements.

  • Must-have: 7+ years in pharma/biotech analytics or commercial ops and GTM tooling experience.
  • Standout: AI-driven automation and field toolkit optimization signals strong strategic impact.

Job Description

Responsibilities

  • Lead the design, implementation, and evolution of GTM models that maximize field impact and align with business strategy, resource constraints, and market conditions;
  • Manage quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures, ensuring the model remains adaptive and relevant;
  • Provide strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;
  • Drive cross-functional alignment with CE, Data, and Field Ops to ensure GTM changes are properly integrated into systems, processes, and field guidance materials;
  • Develop and maintain forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights, ensuring that recommendations directly shape commercial priorities;
  • Serve as a strategic advisor to brand squads, Customer Engagement, and cross-functional partners—translating complex data and market dynamics into clear strategic direction;
  • Evaluate segmentation effectiveness through ongoing analytics and performance monitoring; proactively identify opportunities to refine and optimize targeting approaches;
  • Translate strategic insights into executable field actions by partnering with analytics, CE, and Field Ops to operationalize enhancements at scale;
  • Redesign and automate the roster management process to eliminate manual dependency, improve accuracy, and accelerate turnaround times;
  • Leverage AI to revamp field resource/toolbox platforms, elevating usability, interface design, and overall experience for field teams;

Requirements

  • Bachelor’s degree required; advanced degree preferred;
  • 7+ years of experience in pharma/biotech, commercial ops, analytics, or related fields;
  • Subject matter expert in Go-to-Market (GTM) platforms and territory alignment technologies such as Javelin/JTD, Alignstar, Veeva Align, or other industry-standard solutions;
  • Strong analytical capability with advanced Excel mastery (pivot tables, complex formulas, modeling), enabling rigorous data analysis to support GTM design, segmentation, and operational decision-making;
  • Strong understanding of segmentation, targeting, GTM models;
  • Ability to lead cross-functional initiatives;
  • General understanding of Sales Incentive Compensation (IC) and how Go-to-Market strategy, targeting, and segmentation directly inform IC design, measurement, and field engagement;
  • Exceptional communication skills.

Preferred

  • Experience with automation/AI-driven solutions preferred.

Benefits

  • health care, vision, dental, retirement, PTO, sick leave, etc.
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Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999
Leverkusen, North Rhine-Westphalia, DEU
96K employees (6,644 in marketing)

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