Director, Global VELYS Downstream Marketing – Spine (Global Markets)

Palm Beach Gardens, FL (Hybrid)

$150K/yr – $259K/yrDirector/Executive8+ years expFull time

Posted 8 days ago

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Job Summary

Own global downstream marketing for VELYS Spine while driving international launches, forecasting, pricing, and cross-functional execution to achieve revenue goals.

  • Lead NPI, international expansion, and alignment to business metrics.
  • Collaborate with regional markets and cross-functional teams to launch and scale products in priority markets.

Job Description

Responsibilities

  • Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
  • Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
  • Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
  • Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
  • Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
  • Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
  • Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
  • Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
  • Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
  • Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.

Requirements

  • A minimum of a BA/BS degree or equivalent is required; Business/Marketing/Finance degree preferred.
  • MBA preferred.
  • A minimum of 8+ years experience in healthcare / medical device marketing, sales, finance, or other commercial experience is required.
  • Spine robotic experience preferred.
  • Strong financial acumen — ability to build and explain ROI models, capital budgets, and financing impacts.
  • Strong Supply Chain acumen – ability to manage demand signals, inventory, and field service engineering teams
  • Proven program and change management skills — able to design and run onboarding/adoption programs and govern handoffs across teams.
  • Demonstrated leadership including the ability to lead and manage through change is required.
  • Strong customer engagement and management skills required
  • Strong talent development identification and management preferred

Preferred

  • Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management {+ 4 more}

Benefits

  • This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
20

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