Director of Global Social at Rare Beauty | Los Angeles, CA

Rare Beauty

Director of Global Social

Los Angeles, CA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and steer Rare Beauty's global social and content engine, turning cultural moments into thumb-stopping, platform-aware storytelling while building a globally aligned team and a responsive, community-first social machine.

Global strategy ownership: drive end-to-end social and content planning, execution, and governance across platforms.
Culture-first storytelling: translate launches and cultural moments into resonant narratives that spark discussion and belonging.
Community and platform leadership: foster inclusive spaces, collaborate with Creative, and stay ahead of trends and platform innovations.

Job Description

Own and lead Rare Beauty’s global social and content strategy end-to-end, from vision through execution, ensuring every touchpoint is rooted in purpose, community, and cultural relevance.
Set the creative and strategic direction for social-first storytelling across platforms, spanning short-form, long-form, still imagery, and emerging formats, with a focus on digital-first content.
Translate brand moments, product launches, and cultural insights into compelling narratives that inspire connection, spark conversation, and build lasting community.
Champion a “community-first” approach—fostering meaningful, two-way engagement and ensuring Rare Beauty’s platforms remain a safe, inclusive, and inspiring space for self-expression.
Lead real-time cultural participation, identifying trends, platform innovations, and emerging behaviors, and translating them into impactful, first-to-market brand moments.
Partner closely with Creative to evolve and uphold Rare Beauty’s visual identity and tone of voice across all social content, ensuring consistency while continuously pushing creative boundaries.
Leverage data and insights to inform strategy. Translating performance into clear, actionable learnings that optimize content, drive engagement, and strengthen brand equity.
Own global social reporting, synthesizing performance, trends, and key learnings into clear narratives that inform future strategy and cross-functional decision-making.
Build, mentor, and inspire a high-performing global social and content team. Setting a clear vision, elevating creative output, and fostering a culture of collaboration, agility, and excellence.
Partner with platforms, creators, and external agencies to unlock innovation, test new formats, and keep Rare Beauty at the forefront of social and cultural trends.