Director, Global Downstream Marketing

Glen Allen, VA (Hybrid)

$140K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

Job Description

Responsibilities

  • This role owns ChemTreat's global demand generation strategy and marketing-generated pipeline while leading Marketing Communications, Digital Marketing, Customer Engagement, Brand Management, Events, Marketing Operations, and Sales Enablement — partnering closely with Strategic Planning, Product Strategy, Product Management, Commercial Excellence, Technical Services, and Regional Commercial Leaders to align global marketing activities with the company's growth objectives.
  • In This Role, a Typical Day Will Look Like:
  • Demand Generation & Revenue Growth - Owning ChemTreat's demand generation strategy and execution, delivering qualified leads and marketing-generated pipeline that support commercial growth objectives.
  • Developing and executing integrated multi-channel marketing programs across digital, content, email, webinars, events, social media, marketing automation, and account-based marketing.
  • Partnering with commercial leaders to align marketing programs with growth plans, revenue targets, and customer acquisition objectives.
  • Marketing Communications & Brand Management - Leading global marketing communications and brand strategy.
  • Managing ChemTreat's brand identity, messaging, positioning, and value proposition across all regions and customer touchpoints.
  • Digital Marketing & Marketing Operations - Leading ChemTreat's global digital marketing strategy, including website, SEO/SEM, social media, email, marketing automation, and the broader marketing technology stack.
  • Developing dashboards and reporting tools to monitor marketing performance, campaign effectiveness, and return on marketing investment.
  • Customer Engagement & Market Intelligence - Leading Voice of Customer, NPS, customer satisfaction, and win/loss programs.

Requirements

  • Bachelor's degree in Marketing , Business, Communications, Engineering, Chemistry, or a related field; MBA preferred.
  • Minimum of 10 years of progressive B2B marketing experience, including demonstrated success leading demand generation, marketing communications, digital marketing, and commercial growth initiatives.
  • Experience managing teams and delivering measurable pipeline and revenue growth.
  • Strong knowledge of digital marketing, marketing automation, CRM systems, and customer lifecycle management.
  • Strong analytical, problem-solving, and business acumen, with the ability to translate strategic priorities into impactful customer-facing programs.
  • Excellent leadership, communication, and stakeholder management skills, with experience managing marketing budgets, agencies, vendors, and technology platforms.
  • Industrial, manufacturing, water treatment, or related industry experience strongly preferred.

Benefits

  • Competitive vacation and time-off benefits
  • Professional onboarding and training programs
  • Career coaching and development opportunities
  • Comprehensive health benefits
  • 401(k) retirement plan
  • A collaborative team environment with strong growth potential
  • Work-from-home flexibility one day per week
ChemTreat logo

ChemTreat

3.7 Glassdoor

At ChemTreat, we understand that water is a vital resource for our planet. Our 2,000 associates across North and South America work to maximize the power of water for our customers—from food & beverage companies and healthcare facilities to power producers, chemical manufacturers, oil & gas processors, and more. When you join one of the fastest-growing large specialty chemical companies dedicated to industrial water treatment, you’ll become part of a team of problems solvers who apply their ingenuity and creativity to helping our customers save money and optimize operating efficiency while meeting environmental goals. Our unsurpassed knowledge and over 50 years of industry experience empowers us to drive value for our clients while building rewarding careers for our people.

Founded in 1968
Glen Allen, Virginia, USA
1.5K employees (58 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all ChemTreat salaries

Marketing Team

Marketing Team Size
58 (4% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
8.6K
Monthly Google Ads Budget
$24K

Headcount Trend

Current headcount: ~1.5K
ChemTreat logo

Director, Global Downstream Marketing

ChemTreat · Glen Allen, VA · Hybrid